Nissan has officially launched its third-generation Cube in the UK.
The near production-ready Cube was in London last night in a specially-created Cube Store being used to promote the car.
“The Cube is a completely new product for us,” said a Nissan source. “We’re aiming to get it into pop culture and will be using marketing methods for the car which we’ve never used before.
“We’ve never really had a product aimed at such a young audience so we’re prepared to try something different with it.”
Instead of a traditional advertising campaign in print and visual media, Nissan will instead be promoting the car on social networking websites such as Twitter and Facebook.
Nissan hopes to sell around 2000 Cube units per year, with UK sales starting in January. The car will be on display in the Cube Store on Brick Lane until 3 January.