Currently reading: New Toyota Prius to be revealed on Wednesday
Japanese manufacturer will show the fifth generation of its hybrid on 16 November

The fifth-generation Toyota Prius will be revealed on Wednesday 16 November, the Japanese manufacturer has confirmed.

The car was previewed by an image posted to the firm’s Japanese social media accounts on 9 November, featuring the strapline “Hybrid Reborn” underneath a headlight. This indicates that the new model will use a different hybrid powertrain from the outgoing Prius, such as a plug-in hybrid system, or a motor-generator set-up (where a petrol engine generates electricity, while an electric motor drives the wheels) as used in the Nissan Qashqai e-Power.

The new car is likely to be based on Toyota’s TNGA platform, which underpins models as varied as the Toyota Yaris, the Toyota Corolla and the new Lexus RX.

Official: New 2023 Toyota Prius radically redesigned and PHEV-only



New images reveal a similar liftback silhouette to the third- and fourth-generation Prius, but with front-end styling reminiscent of the Chinese-market Toyota bZ3 electric saloon, which uses innovative ‘Blade’ batteries supplied by BYD. Meanwhile, the rear end features a new horizontal light bar design.

The outgoing Prius was withdrawn from sale in the UK earlier this year, with the Corolla line filling the electrified C-segment gap in the line-up. 

Despite recent reports that Toyota was accelerating its electrification efforts in response to the unexpectedly rapid uptake of EVs, hybrids will continue to play a key role in its strategy.

Speaking about electrification, Toyota Research Institute boss Gill Pratt told Autocar in July: “My wife and I bought a Tesla Model X, because we’re good friends with a chief engineer on that car. It’s an incredible car. But my wife used it to commute 30 miles a day, which meant 90% of the battery wasn’t being used most of the time. We were just dragging all this weight, all these raw materials, around.

“We all know that we’re in an era of limited battery supply. Well, couldn’t those battery cells have been used for a better purpose in eight PHEVs like the Toyota RAV4 Prime, where the battery capacity would have contributed to much more total emissions savings on almost every journey?”

And in December 2021, Toyota Europe product and marketing boss Andrea Carlucci told Autocar: “We still have a centre of gravity around the hybrid. So the Prius remains clearly iconic and stands for what we are: hybrid and a leader in electrification.” 


Read our review

Car review

The reborn Toyota Prius may be the world’s most popular hybrid, but it faces stiffening competition from Hyundai, Volkswagen and Audi

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Charlie Martin

Charlie Martin Autocar
Title: Editorial Assistant, Autocar

As a reporter, Charlie plays a key role in setting the news agenda for the automotive industry. He joined Autocar in July 2022 after a nine-month stint as an apprentice with sister publication, What Car?. He's previously contributed to The Intercooler, and placed second in Hagerty’s 2019 Young Writer competition with a feature on the MG Metro 6R4

He is the proud owner of a Fiat Panda 100HP, and hopes to one day add a lightweight sports car like an Alpine A110 or a Lotus Elise S1 to his collection.

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superstevie 14 November 2022

What is the point of the Prius now? The corolla can do most of what it's USP was, in differing body styles, and more people buy SUVs now. Unless they have some unique hybrid tech coming up, I fail to see how it is still relevant any longer 

xxxx 14 November 2022

I don't think I'll be losing sleep over a new Prius tonight.

567 14 November 2022

It will be interesting for sure. The Prius always sells in huge numbers.

Vertigo 14 November 2022
Not so much nowadays. Last year Toyota sold ~110k Priuses; in its best year (2012) it was just over a million across the different variants.

Part of that's due to the tepid public response to the MK4: it's never matched the best years of the last two variants. But it's also been plummeting further every year since it launched. Presumably part of that is because hybridisation has become more widespread across Toyota's line-up, but it's also come as EV sales have picked up: it's been long-since leapfrogged by Tesla's Model 3, and one of the most common cars people switch to it from is the Prius.

It's nowhere near the most efficient car you can buy anymore, so combined with the shrunk sales, the Prius has arguably lost its eco-icon status. Very predictable, and totally avoidable if they'd leveraged the Prius name into EVs a decade ago.