Sporting crossover rebirth of the Puma name will be priced from £20,845, but high-spec First Edition models arrive first
1 October 2019

Ford has confirmed UK pricing of its new Puma SUV ahead of the first examples being delivered to customers in January. 

The rebirth of the Puma name as a sporty high-riding model will see it start from £20,845 in Titanium trim, with Ford not initially looking to offer a lower-spec variant. 

It comes as standard with features not usually confined to 'base' models, such as lumbar massage front seats and wireless phone charging, plus lane-keep assist and pre-collision assist with pedestrian detection. However, Ford won't be taking orders for this model until the start of next year. 

Instead, a number of First Edition variants are being offered first for January deliveries. The Puma Titanium First Edition starts from £22,295 and gets intelligent adaptive cruise control, a rear-view camera, heated seats and a heated steering wheel. It's powered by a 123bhp version of the 1.0-litre Ecoboost mild-hybrid three-cylinder petrol engine. 

Also offered is a Puma ST-Line X, which gets the option of a 153bhp version of the same engine alongside the above unit, adding an exterior bodykit and sporting cabin details, sports suspension, alloy pedals, a digital instrument cluster and LED headlights. The initial First Edition adds 18in alloys, an electric tailgate and a 10-speaker B&O audio system to that tally, and is priced from £25,195.

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Finally, a fully loaded ST-Line X First Edition Plus, solely available with the 153bhp unit, adds 19in wheels and a panoramic roof from £27,345.

The lower-powered unit comes with the mild-hybrid system in everything but the base Titanium trim, reducing its CO2 output from 103g/km to 96g/km. Both engines come with a six-speed manual gearbox as standard.

The model, which sees the small coupé of the late 1990s morphing into a sporty compact crossover, is subtly but effectively different from its established SUV rivals

Officially, the company describes the Puma as an “SUV-inspired crossover”, with its three standout virtues claimed to be “seductive styling”, “ingenious rear stowage” and the new 48V mild-hybrid petrol drivetrain. 

The body’s flowing surfaces have been developed under what designer George Saridakis labels an “anti-wedge” policy. What he calls “separated” headlights and tail-lights are also a move against the current trends for “joining everything up”, Saridakis citing the industry fashion for full-width light bars across a vehicle’s tail. 

The new Puma is based on Ford's existing B global small car architecture, the same as the Fiesta, but the platform’s inherent flexibility has allowed the Puma to be sized very specifically. 

It is just 30mm higher than the new Fiesta and the front seating position is raised by the same amount. This is still a compact vehicle, but it is usefully longer than the Fiesta as well as wider, with a wider track. And it squeezes a surprising amount of interior space out of a vehicle that’s smaller than the Focus. 

Saridakis says he and the project’s chief engineer, Norbert Steffens, worked in the styling studio with “cardboard and tape” trying to extract the maximum luggage space from the Puma structure. This crossover has a claimed 456 litres of boot space, whereas the Focus has just 370 litres. 

They achieved this by way of what Ford calls a “lower load box”. Cut through the boot floor, the box is a useful 80 litres in capacity and even has a removable plug in the bottom to allow it to be washed out. 

The Puma’s rigid boot floor can also be fitted in three different ways: low, on top of the load box; at a mid-height, which gives generous hidden storage; and clipped out of the way, by being attached to the backs of the rear seats. 

Steffens demonstrated that, with the boot floor clipped out of the way, it is possible to load items such as a golf club bag vertically in the back of the Puma thanks to the extra load height offered by the box. Even the parcel shelf has been rethought as a lightweight fabric cover attached to the tailgate itself, which avoids the need to stow an awkward load cover. 

From an engineering point of view, it’s the Puma’s new 48V mild-hybrid drivetrain that stands out. This is based around an updated version of Ford’s 1.0-litre Ecoboost petrol unit and replaces the conventional alternator with an 11.5kW integrated starter/generator (called a BISG). It will come in 123bhp and 153bhp guises, with the more powerful version using a seven-speed dual-clutch gearbox. 

The BISG is connected to the engine via a belt and works in two directions: it can be used when braking and coasting to recover energy (which is stored in a small lithium ion battery) and it can also assist the engine during acceleration. 

Ford says the hybrid assistance has allowed the engine’s compression ratio to be lowered and a larger turbocharger to be fitted, as the BISG can mitigate turbo lag and keep the engine turning faster.

Performance at lower speeds is especially enhanced, says Steffens, with as much as 50% more torque on offer. That improves fuel economy by around 9% on the WLTP economy test. This three-cylinder engine can also switch to two-cylinder running to save fuel and, in stop/start mode, the BISG can restart the engine in 300 milliseconds. Ford says the 48V model’s overall WLTP economy will be 124g/km. 

A 1.5-litre diesel with a six-speed manual gearbox will also be offered at a later date, and is expected to be rated at 123g/km. 

On the handling side, Steffens says the Puma gets a new setting for the electronic power steering, a stiffer attachment for the beam axle and five-stud hubs for a more rigid fixing of the wheels compared with the Fiesta on which it is based. 

Ford’s hopes for the Puma are also reflected in the list of upmarket options. It will be one of the first Ford models to take local hazard information from the HERE data network, receiving live updates of congestion, crashes, ice and pothole warnings, for example. 

Why have you decided to offer diesel engines again, alongside the new 48V mild-hybrid petrol engine?

Norbert Steffens, chief engineer, Ford Puma: "The 1.5-litre diesel engine is still very slightly more economical than the new hybrid petrol under WLTP testing conditions. We absolute believe that the latest diesel engines are now completely clean [in pollution terms], as clean as petrol. The diesel Puma has a 12-litre urea tank which will need refilling between every 2500 and 6000 kilometres. Winter conditions and lots of short journeys mean much more regular AdBlue fill-ups, but that is how we ensure the lowest pollution."

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Comments
69

26 June 2019
Not an SUV fan in general, but this is the best looking Ford in a long while and it will probably sell like hotcakes

26 June 2019

Agreed. It should sell brilliantly. I look forward to seeing loads of these on the roads.

Its styling is really quite cool. I don't know if I would buy one but.

26 June 2019

It's a wee cayenne.. no, it's a kia... wait, it could be a Kuga... 

26 June 2019
Real_sluggo wrote:

It's a wee cayenne.. no, it's a kia... wait, it could be a Kuga... 

It's a Ford GLA. It's a car that will offend enthusiasts and sell really well. Manufacturers would do well to look at why the GLA which is reviewed really badly sells so well - clue it's compact with a slightly raised ride height. Every buyer I spoke to told me the size, driving position and solid feel were what attracted them.

26 June 2019

...are all very well - but what if I want a spare wheel?

16 July 2019
Squonk61 wrote:

...are all very well - but what if I want a spare wheel?

 

You must be exactly the same person who asks, when they are hungry...but what if I'm hungry (what do I do)?. Doubt you can afford this car, never mind a £200 spare wheel kit.

1 October 2019

 No spare, probably a Can of Tyre sealer......

26 June 2019

Not only is it hideous, but it already looks OLD. The height of the fender above the front wheen makes it look extremely bloated and frumpy. WHat a disproportionate mess.

26 June 2019

"The diesel Puma has a 12-litre Urea tank which will need re-filling between every 2500 and 6000 kilometres. Winter conditions and lots of short journeys are mean much more regular Adblue fill-ups, but that is how we ensure the lowest pollution."

 

So it's not even easy to live with LOL. Who the hell wants that hassle???

16 July 2019
BigMitch wrote:

"The diesel Puma has a 12-litre Urea tank which will need re-filling between every 2500 and 6000 kilometres. Winter conditions and lots of short journeys are mean much more regular Adblue fill-ups, but that is how we ensure the lowest pollution."

 

So it's not even easy to live with LOL. Who the hell wants that hassle???

 

Lots of anger, completely misplaced...how do you intend to displace the anger and hassle of filling up the fuel tank, say 45 litres, when it is required, or will you be so bloody minded, that you won't fill it up out of self harming spite?.

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