Currently reading: MG 3 gets 'honest' cabin
The MG 3 supermini's style-led cabin aims for “timeless simplicity” in European form
Jim Holder
News
1 min read
24 June 2013

The interior of the new European-spec MG 3 supermini has been revealed, ahead of the car going on sale this autumn.

Described by head of design Tony Williams-Kenny as being “aspirational and accessible”, the interior look is a step up from that found on Chinese-spec cars. “We took the decision that good design in this segment is about honest design,” said Williams-Kenny. “The goal was to create a timeless simplicity.”

The car will be sold in three trim levels, with materials ranging from patterned cloth seats through to full leather. The entry-level car is priced at under £10,000 and basically equipped, but the two higher grades get air-con, DAB radio and Bluetooth as standard. 

MG has said it will launch the 3 in 10 colours and with 10 styling pack options. Taking inspiration from the Vauxhall Adam, colours have been given names such as Hello Yellow, Stuck on Blue and Red Rose. Styling packs range from roof-top Union Flags and RAF roundels to computer game-inspired smiley faces.

MG’s European Design Centre in Longbridge has played a pivotal role in the creation of the 3, under new head of design Martin Uhlarik. The studio now employs 30 designers, while parent firm SAIC has a further 130 designers based in Shanghai.

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turbinecol 25 June 2013

photography

the pictures above do not do the interior any favours - it looks like a lot of cheap materials were deployed, and the design has a rather generic 90's look and feel to it. Honest yes, exciting not really.

Unconvinced this interior is anywhere near good enough for comparison with a Fiesta, Corsa or Polo. But the MG guys know that...good luck to them with the sales. They need a big step up from the MG6 debacle.

fadyady 25 June 2013

Add a screen

Looks like the MG designers spent all their time on the exterior styling. Adding a nice large screen not only breaks the monotonous greys of the dash, it also makes cars looks up-to-date and a bit up-market too.

Overdrive 25 June 2013

Quote: ..Described by head of

Quote:

..Described by head of design Tony Williams-Kenny as being “aspirational and accessible"..

I could understand the company describing the car as a low cost alternative to those on sale in Europe currently, but in what way is it "aspirational" exactly? Who would "aspire" to own  a car like this, when it's pretty much at the bottom end of the market?

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