Mercedes-Benz has formally announced sweeping changes to the naming of models in its line-up.
Already reported by Autocar, the German car maker has tweaked its current naming system to place greater emphasis and identity on its five core model lines: A-, B-, C-, E- and S-class. This results in the renaming of four key models and the creation of other new model designations.
Further up the line-up, the GL gains a new GLS nomenclature, denoting its up-market positioning on a level consummate with the S-class. This model is largely expected to sire a Bentley Falcon rivalling long-wheelbase Mercedes-Maybach GLS model in the future.
The renaming of the GLK, ML and GL will take effect in 2015 with the launch of new or facelifted models. The G-class name remains unaffected by Mercedes-Benz’s plans.
In 2016, when a fourth-generation model is due to hit showrooms, the SLK will be renamed SLC. Like the G-class, however, Mercedes-Benz has decided to retain the iconic SL name for its larger and more expensive two seater roadster, rather than adopting the logical SLS name.
“More clarity, more transparency, more consistency. The logic built up on the basis of the core model series will enable our customers to find their way round our growing product portfolio better,” said Jens Thiemer, head of marketing communications.