Currently reading: Mercedes EQ brand to capitalise on EV 'tipping point'
German car maker predicts electric cars will become 'fully established' next year once 1% of the market is occupied by EVs
Julian Rendell
News
2 mins read
11 October 2016

According to Jürgen Schenk, Mercedes-Benz’s electric car boss, the ‘tipping point’ when electric cars become fully established as a new technology is expected to be reached in February next year.

Quoting the mathematical theory of technology adoption, electric cars are expected to break through the 1% share of the global car market early next year. Currently they make up 0.6% of the market.

Mercedes-Benz unveils electric EQA hatchback concept

“One per cent is the point at which the technology can’t be stopped and it is here to stay,” said Schenk. “And the tipping point in Europe is not far away either.”

Electric cars currently have a 0.4% market share in Europe, with the 1% threshold forecast to arrive in early 2018.

Once 50% market share is reached, the technology will start to take over from the internal combustion engine, signalling the decline of the powerplant that powered the car for its first century of production.

Schenk said Mercedes’ announcement of its new EQ electric car brand and the unveiling of the EQ concept at Paris are closely linked to this nearing tipping point.

“There are many reasons but one of them is that we recognise that technology is changing and this tipping point is approaching,” he added. “We are eager to go for this plan.”

Mercedes announced a new 10-model line-up of battery-electric cars to be launched by 2025, when they will contribute 15 to 25% of Mercedes’ total passenger car sales.

Depending on how Mercedes’ car sales grow over the next decade from last year’s two million units, conservative estimates suggest that could be equivalent to 1m-plus EVs.

Volkswagen is planning on selling 1m electric cars per year on a similar timescale, with a further 2-3m spread across its other brands, representing significant growth in EVs.

Schenk is also predicting significant improvements in battery technology over that period and expects an electric car with a 1000km (600-mile) range on a single charge to be technically possible. “Then we will have to decide on a balance of cost and range,’” he said.

“Should we give a premium car this level of ability or spend the money on other aspects of its design?” he added.

An important breakthrough will be increasing the energy density of batteries, with designers being able to cram more cells into the same volume of battery pack.

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“Battery energy density doubled between 2009 and 2016,” said Schenk. “It will continue to grow as we learn how to fit more cells into a given volume.”

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bowsersheepdog 17 October 2016

Wastage of wattage

They should have called the new brand Mercedes-Bent. The next tipping point for electric cars will be when the few who bought them realize they've been had and offload them at the council dump. A car that plugs in to the mains makes as much sense as a fridge that runs on coal. Electric cars are going nowhere.
Walking 11 October 2016

Power surge

Car batteries should form part of the national grid and smooth out power surges. I have solar panels but having a Tesla type home battery storage doesn't make sense. It doesn't work for UK climate. Combining self generation, transport and power storage does. How this could work seamlessly as a package is beyond my skill set.
xxxx 11 October 2016

The only problem, really? With backup evidence

People would recharge overnight, and It wouldn't be '505' overnight by the way. But the best example is Norway, where 25%, yes 25%, of car sales are electric. The Head of the Norweigan Electricity said Electric cars are not a problem. In fact they still export electricity despite having all those cars charging.