One lingering thought from the Geneva motor show, whose news has otherwise mostly now passed.
If you are a car maker who populates your motor show stand exclusively with female models, I am going to assume one, or more, of the following three things.
One, that you think your car is so uninteresting that no one will deign to look at it unless a model is standing next to it. Two, that you think I’m so shallow and vacuous that I won’t be interested in looking at or writing about your car unless there’s a model standing next to it.
And three, that when you say you’re serious about encouraging women to study science, engineering or business and to join and succeed in what is a transparent, equal-opportunity car industry, you’re totally full of it.
Because if that last point were true, at your company’s most public event of the year, you wouldn’t make your highest-profile female workers the ones who are employed only for their ability to stand and pose.
So which of those three is it? None reflects particularly well on you.