Currently reading: Jeep to launch four new models for Europe in 2018
FCA boss Sergio Marchionne said that, despite a refreshed line-up, Jeep's 2017 European sales were "lousy"

Jeep will launch four new models in Europe in 2018 as it looks to improve on its “lousy” performance last year.

That’s how Fiat Chrysler Automobiles (FCA) boss Sergio Marchionne described Jeep’s European sales, which grew just 2% to 107,569 cars in 2017 despite a recently refreshed line-up, spearheaded by the new Compass.  

Now, the roll-out of the new Compass is soon to be complete, and it will be imminently joined by a revised version of the Jeep Cherokee and a Jeep Renegade this summer, ahead of the launch of the all-new Jeep Wrangler in Europe later this year as Jeep looks for Europe to help push it towards two million sales in the medium-term, up from just under 1.4m in 2017. 

Jeff Hines, Jeeps’ new European boss, described last year’s sales in Europe as “disappointing”, which he put down to delays in getting the new Compass to market in one of the continent’s biggest segments. “For 2018 vs 2017, I expect a lot better,” he said, saying this year would be “the year of Jeep” in Europe. 

He also believed that Jeep could “find space” to succeed in the UK, despite the presence of Land Rover. The role of dealers will be key to this, said Hines, who said Jeep had to find a way “to help communicate all these things in an easy to understand way”. He added: “That’s the biggest challenge for us,” in telling the firm’s potential customers about the brand’s new cars. 

“What some customers may not realise is how the great dynamics and interior can make a Jeep a great daily driver that can fit all your needs,” said Hines, in reference to the fact the cars were often still viewed as utilitarian 4x4s. 

The revised Renegade would be revealed on June 1 at the wider FCA presentation into the future of its brands, where Jeep’s targets and future model strategy will be outlined for its investors. 

Jeep’s growth plans could also be harmed by a falling demand for diesel in Europe, but Hines believed the fuel still has a role in Europe and the firm was also now planning for hybrids, plans for which would be confirmed on June 1. 

Read more 

Jeep Renegade review 

Jeep Cherokee review

Jeep Wrangler review


Read our review

Car review

The Jeep Wrangler is the classic all-American heavy-duty off-roader. It is brilliant off road, but compromised on the tarmac

Mark Tisshaw

Title: Editor

Mark is a journalist with more than a decade of top-level experience in the automotive industry. He first joined Autocar in 2009, having previously worked in local newspapers. He has held several roles at Autocar, including news editor, deputy editor, digital editor and his current position of editor, one he has held since 2017.

From this position he oversees all of Autocar’s content across the print magazine, website, social media, video, and podcast channels, as well as our recent launch, Autocar Business. Mark regularly interviews the very top global executives in the automotive industry, telling their stories and holding them to account, meeting them at shows and events around the world.

Mark is a Car of the Year juror, a prestigious annual award that Autocar is one of the main sponsors of. He has made media appearances on the likes of the BBC, and contributed to titles including What Car?Move Electric and Pistonheads, and has written a column for The Sun.

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haudit 20 March 2018

Jeep's pricing is absurd. The

Jeep's pricing is absurd. The Renegade starts from £18,250, which is more than a little rich for a small SUV based loosely on the Fiat Punto.  It's an error repeated across their range, with the Renegade and Compass being priced around £4,000 too high, and compounded by the Cherokee which, at £34,000, is LUDICROUSLY expensive for what it is. 

289 21 March 2018

@ haudit

You are quite right Haudit.

I just specced a Compass Limited for my wife on the Jeep website....not an excessive spec and it totalled £35k....the sort of money I would value a Grand Cherokee at.


Back in the turn of the century Jeeps were good value, now they are trying to sell these vehicles at mainstream prices. The game has moved on, buyers expect more polished product and now the market is crowded with offerings as the SUV market exploded.

As someone else posted, in the states Jeeps are for people who cant afford better, (Wrangler an exception), and they are really cheap to lease. Here they are trying to mix it with the Euro competition and it doesnt stack up. 

I would see a compass or Renegade at Dacia Duster money.

Gruia 20 March 2018

older jeeps were friendlier

Moved from a 2001 V8 WJ to a 2014 CRD WK2 Grand Cherokee and am not pleased, especially in winter conditions. The plastic lower fascia will get damaged easily when pushed into snow, the windscreen wipers sit bellow the hot air vents and take forever to defrost, while the engine is so well insulated thermally that whatever ice remains on the bonnet after cleaning will just stay there for hours of driving. Add to that the impractical anchors in the luggage compartment which ca no longer be negociated with just one hand (like the old plastic carabiner system) and the constant warnings of dirt-covered sensors and the whole experience turns from ruling over any weather to managing the car.

madmac 20 March 2018


Sales are lousy and Jeeps are lousy.Common here in Canada for people who cannot afford better and are not concerned really about cars or quality.I really cannot recall ever driving a worse vehicle for crudeness,though a Defender 110 comes close.Awful quality, fuel consumption.They say "cheap and cheerful" but you wouldn't be cheerful for long.Even a base Toyota, though still crude, is "light years" ahead.