Jaguar E-Pace design was led by the firm's design director Ian Callum.
Here he talks about his latest creation - and how it fits into an SUV family that will be three-strong by the end of the year.
Is it harder to design a smaller car?
"Yes, especially with the Jaguar psyche of the car being low and having length. It’s not a character of speed and motion here, its attitude. I want it to have its own character, with features like the chamfered corners. I knew we’d have longer overhangs with this, but that’s not in our psyche. I love problem-solving, so let’s go find a way to solve it. I enjoy it: some designers say they can’t do it as the overhangs would be too long. I embrace it, as it gives a character of its own at the other end and the car is better for it."
With packaging requirements, can small SUVs end up looking the same?
"Small SUVs are homogenised. We learned from making the F-Pace that the most important thing is practicality, not to be able to rush around the racetrack. You sit high in them; people enjoy that so the priorities are different. You do then tend to end up with a generic car and shape with the measurements, but we didn’t want to have generic looks. People should buy a car for looks. We’ve got a racy roofline, but there are adequate dimensions."