Currently reading: Inside Ferrari World - picture special
Ferrari has built a monument to its success in Abu Dhabi, and both its scale and contents are impressive
Darren Moss
News
2 mins read
10 December 2014

Boasting is nothing new in the car world. Global manufacturers seem to like nothing more than building monuments to their own success, and Ferrari is no different.

Enclosing an area of 86,000 square metres – the size of seven football pitches – Ferrari World rises like a red monolith from the Abu Dhabi desert. 

It sits on the edge of the Yas Marina racing circuit and has become a major tourist attraction for racing fans since it opened in 2010.

Featuring on its roof the largest Ferrari logo ever created, the megastructure is home to multiple rides and attractions, plus, of course, a large Ferrari store.

Rides at Ferrari World include Formula Rossa, which is billed as the world’s fastest roller coaster and can reach 150mph in 4.9sec. It is designed to let visitors experience the kind of G-forces F1 drivers feel during a race. 

Slower attractions include the Bell'Italia children’s ride in model Ferraris through a miniature village, along with electric go-kart racing and a motorised tour of the Ferrari factory.

Perhaps most notable about Ferrari World is how much it feels like a theme park. Children rush from ride to ride clutching merchandise, while others stare at the cars dotted around. 

Ferrari most likely knows that only a small percentage of the world can afford to own one of its models, so Ferrari World is its way of introducing others to the brand.

And that’s what sticks with you. As fun and as engaging as the theme park is, it is undoubtedly a marketing exercise – albeit on a massive scale. 

There’s no arguing with success, though, and Ferrari World is a successful venture. So much so, in fact, that the firm is planning a second site – dubbed Ferrari Land – in Spain, which will open in 2016.

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Frightmare Bob 14 December 2014

That I don't have the money

That I don't have the money to burn, to go to Ferrari World, is not a matter of any regret.
TS7 12 December 2014

I have no desire to visit..

...either this polished turd or the country in which in festers.
carnut 14 December 2014

..

..
carnut 14 December 2014

even better!!!

TS7 wrote:

...either this polished turd or the country in which in festers.

Even better that you are not going to grace us with your presence here in the UAE.... i think we will live!!!!

no need for the stupid comment .... no need to be bitter about it... get a life mate!!!

TS7 14 December 2014

carnut wrote:TS7

carnut wrote:
TS7 wrote:

...either this polished turd or the country in which in festers.

Even better that you are not going to grace us with your presence here in the UAE.... i think we will live!!!!

no need for the stupid comment .... no need to be bitter about it... get a life mate!!!

I've spent a great deal of my life in various parts of the middle east. Thus my comment stands. The region and ferrari deserve each other; both are total taste and class vacuums.

Smilerforce 12 December 2014

Excess

Ideally located right next to yas marina. The country of excess. One thing the UAE does amazingly well. Takes excess to the next level and supercars are just part of it.