Ferrari has built a monument to its success in Abu Dhabi, and both its scale and contents are impressive
Darren Moss
10 December 2014

Boasting is nothing new in the car world. Global manufacturers seem to like nothing more than building monuments to their own success, and Ferrari is no different.

Enclosing an area of 86,000 square metres – the size of seven football pitches – Ferrari World rises like a red monolith from the Abu Dhabi desert. 

It sits on the edge of the Yas Marina racing circuit and has become a major tourist attraction for racing fans since it opened in 2010.

Featuring on its roof the largest Ferrari logo ever created, the megastructure is home to multiple rides and attractions, plus, of course, a large Ferrari store.

Rides at Ferrari World include Formula Rossa, which is billed as the world’s fastest roller coaster and can reach 150mph in 4.9sec. It is designed to let visitors experience the kind of G-forces F1 drivers feel during a race. 

Slower attractions include the Bell'Italia children’s ride in model Ferraris through a miniature village, along with electric go-kart racing and a motorised tour of the Ferrari factory.

Perhaps most notable about Ferrari World is how much it feels like a theme park. Children rush from ride to ride clutching merchandise, while others stare at the cars dotted around. 

Ferrari most likely knows that only a small percentage of the world can afford to own one of its models, so Ferrari World is its way of introducing others to the brand.

And that’s what sticks with you. As fun and as engaging as the theme park is, it is undoubtedly a marketing exercise – albeit on a massive scale. 

There’s no arguing with success, though, and Ferrari World is a successful venture. So much so, in fact, that the firm is planning a second site – dubbed Ferrari Land – in Spain, which will open in 2016.

Get the latest car news, reviews and galleries from Autocar direct to your inbox every week. Enter your email address below:

Our Verdict

Ferrari 458 Speciale

Ferrari's last-word 458 brings unparalleled poise and purpose

Join the debate

Comments
10

10 December 2014
Ferrari's F1 fortunes have gone downhill since this 'theme park' was opened!! Ofcourse there is no connection.

10 December 2014
Of all places. In a region where a bunch of layabouts have nothing to do with cars except for being able to buy really expensive ones, which is based on the fact that they have plenty of the stuff in the ground cars depend on. How ironic.

10 December 2014
The largest Ferrari logo ever created. Can you imagine? The 7,900,679,888,425th wonder of the world right there.

10 December 2014
it is huge, and a great place to visit, you can be there for hours, and you never get bored, it has been there ages too, not new, but of a weird piece really, you'd have thought they would have done this at the launch not years later.

12 December 2014
Ideally located right next to yas marina. The country of excess. One thing the UAE does amazingly well. Takes excess to the next level and supercars are just part of it.

TS7

12 December 2014
...either this polished turd or the country in which in festers.

14 December 2014
..

14 December 2014
TS7 wrote:

...either this polished turd or the country in which in festers.

Even better that you are not going to grace us with your presence here in the UAE.... i think we will live!!!!

no need for the stupid comment .... no need to be bitter about it... get a life mate!!!

TS7

14 December 2014
carnut wrote:
TS7 wrote:

...either this polished turd or the country in which in festers.

Even better that you are not going to grace us with your presence here in the UAE.... i think we will live!!!!

no need for the stupid comment .... no need to be bitter about it... get a life mate!!!

I've spent a great deal of my life in various parts of the middle east. Thus my comment stands. The region and ferrari deserve each other; both are total taste and class vacuums.

14 December 2014
That I don't have the money to burn, to go to Ferrari World, is not a matter of any regret.

 

I'm a disillusioned former Citroëniste.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Citroën C3 Aircross
    First Drive
    17 October 2017
    It's got funky looks and a charming interior, but it's another small SUV, and another dynamic miss. Numb steering is just one thing keeping it from class best
  • Skoda-Karoq 2.0 TDI 4x4
    First Drive
    16 October 2017
    Diesel version of Skoda’s junior SUV is unobtrusive and undemanding, but we’d still go for the silkier petrol version of the Karoq
  • Audi Q7 e-tron
    First Drive
    16 October 2017
    Expensive and flawed but this understated diesel-electric Audi Q7 has a lot to offer
  • Citroën C3
    First Drive
    16 October 2017
    Is the third gen Citroën C3 ‘fresh and different’ enough to take on its supermini rivals? We spend six months with one to find out
  • BMW X3
    First Drive
    15 October 2017
    A satisfying rework of the X3 that usefully improves its handling, cabin finish, space and connectivity to make this BMW a class front-runner again