Nissan's luxury brand aims to undercut the establishment when it comes to Europe
4 April 2007

Infiniti is promising to undercut BMW and Mercedes prices and offer better dealer service when it comes to Europe in September 2008.“We will have a small price advantage over the Germans, but we’ll make the offer much more attractive too. It won’t just be about price,” Infiniti Europe boss Jim Wright told Autocar. Nissan’s upmarket brand is also being bullish about the type of dealer service customers can expect. All dealers will be standalone sites, separate from Nissan showrooms, and buyers will get what Infiniti insiders are describing as “industry-leading” levels of care. One barrier to buying, though, may be finding a dealer in the first place. At launch there will only be 80 dealerships spread across 20 European countries, with just a handful of sites coming to Britain and likely to just be located in big cities. At launch there will be four Infiniti models. The BMW X3 rivalling EX35 – launched at the New York motor show this week - will be joined by a G37 coupe, also being shown for the first time at New York, and its 3-series-targeting saloon sister. The remaining two models still to be launched are an X5-sized FX – likely to make its debut next March - and the next-generation M35 that will be targeting the Mercedes E-class. All models are being launched with either V6 or V8 petrol engines. However all with have a new V6 diesel option, jointly developed with Renault, by 2010.

Chas Hallett

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Kia Stonic
    First Drive
    18 October 2017
    Handsome entrant into the bulging small crossover market has a strong engine and agile handling, but isn’t as comfortable or complete as rivals
  • Hyundai Kona
    First Drive
    18 October 2017
    Hyundai's funky-looking Kona crossover with a peppy three-cylinder engine makes all the right noises for the car to be a success in a crowded segment
  • Citroën C3 Aircross
    First Drive
    17 October 2017
    The Citroen C3 Aircross has got funky looks and a charming interior, but it's another small SUV, and another dynamic miss. Numb steering is just one thing keeping it from class best
  • Skoda-Karoq 2.0 TDI 4x4
    First Drive
    16 October 2017
    Diesel version of Skoda’s junior SUV is unobtrusive and undemanding, but we’d still go for the silkier petrol version of the Karoq
  • Audi Q7 e-tron
    First Drive
    16 October 2017
    Expensive and flawed but this understated diesel-electric Audi Q7 has a lot to offer