Nissan's luxury brand aims to undercut the establishment when it comes to Europe
4 April 2007

Infiniti is promising to undercut BMW and Mercedes prices and offer better dealer service when it comes to Europe in September 2008.“We will have a small price advantage over the Germans, but we’ll make the offer much more attractive too. It won’t just be about price,” Infiniti Europe boss Jim Wright told Autocar. Nissan’s upmarket brand is also being bullish about the type of dealer service customers can expect. All dealers will be standalone sites, separate from Nissan showrooms, and buyers will get what Infiniti insiders are describing as “industry-leading” levels of care. One barrier to buying, though, may be finding a dealer in the first place. At launch there will only be 80 dealerships spread across 20 European countries, with just a handful of sites coming to Britain and likely to just be located in big cities. At launch there will be four Infiniti models. The BMW X3 rivalling EX35 – launched at the New York motor show this week - will be joined by a G37 coupe, also being shown for the first time at New York, and its 3-series-targeting saloon sister. The remaining two models still to be launched are an X5-sized FX – likely to make its debut next March - and the next-generation M35 that will be targeting the Mercedes E-class. All models are being launched with either V6 or V8 petrol engines. However all with have a new V6 diesel option, jointly developed with Renault, by 2010.

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Chas Hallett

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