Firm evaluating the Genesis Coupe, Genesis saloon and Equus for UK launch
11 September 2009

Hyundai is putting its Genesis Coupe through the final stages of technical evaluation before deciding whether to put it into production for European and UK markets.

The rear-wheel drive coupe has long been mooted for a European launch but a final decision has yet to be taken. The 5-series-sized Genesis saloon and 7-series-sized Equus are also under consideration for a UK launch.

See the Hyundai Genesis Coupe, Hyundai Genesis saloon, Hyundai Equus hi-res picture gallery

European vice president Allan Rushforth said: “The final stages of testing are currently being undertaken on the Genesis Coupe. We will be making a final decision on whether to launch it in Europe within the next month.”

Rushforth is keen for the Genesis Coupe to be properly suited to European driving tastes and, in particular, the UK’s.

“If you want to get noticed with a new product in Europe the best way to do this is in the UK,” he said. “If the Genesis Coupe goes get launched then it would be left-hand drive markets getting it first but never say never to a UK launch. There would be a big market for it over here.”

Rushforth said Hyundai is yet to test its cars on UK roads but this would change if more specialist vehicles such as the Genesis Coupe, Genesis saloon and Equus were launched.

“Hyundai recognises that it is important to set up a car properly for UK roads due to their general bad quality,” he said.

“I’m not worried about this for the i models as they are pretty durable but when you are talking more specialised rear-drive models such as the Genesis Coupe, then you have to pay close attention to ride and handling. UK buyers like big wheels and firm suspension, two factors which affect ride quality.

“Our technical team would make sure any specialist model would ride properly on UK roads.”

Rushforth said if the Genesis Coupe were given the go-ahead, it would potentially go into production by September 2010. After a decision is made on it, then the attention will turn to the Equus and Genesis saloon, which are at a less advanced stage of technical evaluation.

One Hyundai source told Autocar the case for a Genesis Coupe launch in the UK could be made stronger by similar demand for the car in Australia. Both are right-hand drive markets.

“Whereas Europe would get the four-cylinder 2.0-litre engine, Australia and the UK would be more interested in the V6 which suddenly gives the Genesis Coupe more of a market case,” said the source.

Lotus could be used to fine-tune the three car’s ride and handling should a European or UK launch be confirmed.

Mark Tisshaw

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Comments
12

11 September 2009

If it came here, and was well recieved by the press it would do wonders for Hyundai's image. I am not sure there is much of a case for their bigger saloons though. They really dont have the same image boosting quality as a 'sports' coupe, however good they are.

But if the coupe does come here it would have to be cheap. With the V6 it would have a very high tax burden, and would need to look a real bargin to sell in any numbers. Think Mazda RX8.

Lets hope they do the brave thing, and bring it here. Everything i have seen about it so far suggests its the type of car we should have more of here, especially if they price it low enough.

11 September 2009

[quote artill]Everything i have seen about it so far suggests its the type of car we should have more of here, especially if they price it low enough.[/quote]

I have driven this (and the Genesis V8 sedan) in California. They are both pretty darn good - the Coupe reminds me a bit of a 240Z bought into the 21st century. It has nice balance and feels light on it's feet. Plenty of grunt with the 3.7(?) V6 as well

11 September 2009

I happen to live in Korea and I see the Genesis Coupe quite frequently. It is a very good looking car and the 2 litre turbo version should sell very well in Europe. The Equus has come on leaps and bounds from the previous generation and looking like an S-Class (front), E-Class (rear) and 5-Series (side) it is both imposing and handsome, most notably in black. I think these cars will shake up the establishment.

http://en.wikipedia.org/wiki/File:Hyundai_new_equus(KDM)_(5).jpg

11 September 2009

This is not a good idea.

UK market are small.(also, right handle market are small)

there is no need right handle version.

becuase production facilities of right handle are expensive.

'production facilities cost > demand'

if I am a Hyundai, i will not put right handle version of Genesis.

for UK market, i10, i20 are enough. perhaps uk people keep think 'hyundai= cheap econo car'. but, who care? UK market are small. Just ignore them. (and BBC Top gear-hyundai hater- will end soon. IMO) ignoring is OK.

And genesis coupe/sedan are not volume seller model. hyundai should put only econo-car in UK market.

And, UK people don't want Hyundai high-end products.

1. just ignore UK market.

2. don't make right handle version, or sell left handle version to UK

3. Other Europe market are OK. It is OK to sell genesis coupe/sedan to other europe. becaue they are left handle.

Hyundai, reconsider it.

11 September 2009

Bring Genesis to UK? Totally waste of money, Hyundai. Narrow minded British badge snobs wouldn't change their minds.They still beilve problem-box British cars are quality vehicles. It’s much better to Invest that money to the US, Russia, India and China which are much more important and bigger markets then UK. Pls reconsider.

12 September 2009

[quote bhzqn9ec]

1. just ignore UK market.

2. don't make right handle version, or sell left handle version to UK

3. Other Europe market are OK. It is OK to sell genesis coupe/sedan to other europe. becaue they are left handle.

Hyundai, reconsider it.

[/quote]

They already make them in Right hand drive . I have seen both these cars while on holiday and can say that they aint like what they used to be, more Lexus in quality and that is enough to scare the Big boys in Germany if they do decide to export to Europe and for Export to the UK is seen as a big step for such a low volume model.

Go on Hyundai bring out your big guns and show these badge snobs what you have to offer.

lrh

12 September 2009

[quote artill]If it came here, and was well recieved by the press it would do wonders for Hyundai's image. I am not sure there is much of a case for their bigger saloons though.[/quote]

Took the words right out of my mouth!

Nissan probably makes nothing from selling the 350Z/370Z and GTR here but it's all about building image with flagship models. Press coverage, video games, TV, aftermarket tuning, drifting... Priceless publicity.

The 370Z is looking expensive now and hasn't made the impact the 350Z did... If they can sell the V6 for under £25k they can take advantage of Nissan dropping the ball.

13 September 2009

I can imagine this car can be successful here but I think it will need decent tdi engines as well as the V6, and possibly a 2 ltr tdi as well to capture some of the business user/choosers. Also priced right, maybe model range £18 - 23k? but definitely below £25k. Apart from the premium German big 3 coupes there are only a few at the mid size affordable end, VW Scirocco/Renault Megane/Peugeot 407 and forthcoming RCZ. Ford and Vauxhall are supposedly bringing out Focus and Astra coupes with their replacements but where are the replacements for the Toyota Celica and Honda Prelude? We need some more decent affordable coupes and not just hot hatches. Go on Hyundai bring the coupe to the UK, let Lotus get their mits on it and do wonders to the suspension. Not so sure if the Genesis saloon can succeed as it's styling is too bland and probably struggle even against the established mass market D segment.

15 September 2009

It is imperative that Hyundai bring this car to the UK. I for one am getting a bit bored of hot hatches now and would really like an affordable coupe, as I bet many people would (say around the £20k mark)? It used to be a very large segment here in the UK, with the Celica, Prelude, 200SX and countless others and its about time they made a come back. I'll be putting my name down for one of these should they make it over here, assuming the following:

- 2.0 litre turbo engine would be far more suited to over here (would need to have fuel economy and emmissions comparable to a hot hatch (at least 30mpg combined cycle and CO2 under 200g/km). An auto option would also be good.

- As mentioned, suspension would need tuning for over here to avoid an overly harsh ride which would put buyers off.

- Price is all important. Really needs to compete with current hot hatches, so around the price of the current SIII (£20k ish I reckon). There'd be no point if it was priced in the same league as the German coupes or cars like the Nissan 370Z.

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