Hyundai is putting its Genesis Coupe through the final stages of technical evaluation before deciding whether to put it into production for European and UK markets.
The rear-wheel drive coupe has long been mooted for a European launch but a final decision has yet to be taken. The 5-series-sized Genesis saloon and 7-series-sized Equus are also under consideration for a UK launch.
European vice president Allan Rushforth said: “The final stages of testing are currently being undertaken on the Genesis Coupe. We will be making a final decision on whether to launch it in Europe within the next month.”
Rushforth is keen for the Genesis Coupe to be properly suited to European driving tastes and, in particular, the UK’s.
“If you want to get noticed with a new product in Europe the best way to do this is in the UK,” he said. “If the Genesis Coupe goes get launched then it would be left-hand drive markets getting it first but never say never to a UK launch. There would be a big market for it over here.”
Rushforth said Hyundai is yet to test its cars on UK roads but this would change if more specialist vehicles such as the Genesis Coupe, Genesis saloon and Equus were launched.
“Hyundai recognises that it is important to set up a car properly for UK roads due to their general bad quality,” he said.
“I’m not worried about this for the i models as they are pretty durable but when you are talking more specialised rear-drive models such as the Genesis Coupe, then you have to pay close attention to ride and handling. UK buyers like big wheels and firm suspension, two factors which affect ride quality.