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Lotus and Hertz strike deal for car rental in Italy

Lotus has struck a deal with car rental company Hertz to allow its cars to be hired in Italy.

Lotus Elise SCs, which come in Hertz’s trademark yellow and have a customised interior, will be available from the middle of July.

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Mike Kimberley, Lotus chief executive, said, “I am delighted that Lotus Cars has entered into this agreement with Hertz, giving us the opportunity to make our stunning world class sportscars available to the rental market.

"The iconic and multi-award-winning Lotus Elise and the stunning Lotus Exige are the perfect fun rental cars for those who desire exclusive and high performance motoring.“

The deal mirrors previous partnerships between Ford and Hertz to rent out exclusive versions of the Mustang.

Giuseppe Caminiti, fleet director for Hertz Italiana, said, “We launched the Hertz Fun Collection last year to give our customers the possibility to drive the cars they have always dreamt of driving.

"The Lotus Elise SC is one of these dream cars and by including it in the Hertz’s Fun Collection our customers have an opportunity to drive a real sports car.”

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