Former Chrysler boss Tom Lasorda will join Fisker as vice chairman, with the brief of running the plug-in electric car specialist day-to-day and pushing its volume car manufacturer aspirations.
Lasorda's appointment is designed to give company CEO Henrik Fisker, a former Aston chief designer, the chance to focus more on design and brand development.
Earlier this year the Fisker Karma plug-in hybrid was launched, with sales targets of 12,5000 cars a year. Fisker plans to break into the mass market with its second car, codenamed Project Nina, which will go into production in late 2012.
Project Nina is being billed as a rival to the BMW 3-series, and will be powered by a BMW-sourced turbocharged four-cylinder petrol engine. The engine will be supplemented by Fisker's own range-extender hybrid technology.
Three body styles of Project Nina will be offered – saloon, convertible and shooting-brake – and it will cost from around $50,000 in the US. Unlike Fisker’s only current model, the Mercedes CLS-sized Karma, the new model will be offered in right-hand drive.