All new generation Hyundai models sold in the UK will be given a specific chassis set-up after testing on local roads, managing director Tony Whitehorn has confirmed.
The Hyundai ix20, launched late last year, was the first Hyundai to have its chassis retuned for the UK market ahead of going on sale after development work on UK roads - something that has been repeated for the upcoming i40 and Veloster models.
"It's clear that the roads in the UK are unique and require specific technical changes," said Whitehorn. "Every new car we bring in will have a UK specific set-up."
The UK is Hyundai's second largest European market, with projected sales of 65,000 cars this year, up from 28,000 in 2008.
"Scrappage put us on the radar, and there's no doubt our best advert has been having all those cars on the road, but now we are selling on the quality, refinement, value and emotional appeal of our products, not just because they are cheap," said Whitehorn.