Launched as the Divine DS at the tail end of 2014, this concept car was created to show the future styling direction for the now standalone DS brand, as well as encapsulating all of the brand’s ideals into one vehicle.
As such, it will never make production in this form – but it is crucially important if DS is to break free of its mainstream Citroën-derived shackles and establish itself as a credible player in the premium market, fighting for sales with Audi, BMW, Mercedes and the like, over the next five years or so.
The concept is based around a fairly standard C-segment shape, chosen because the firm views it as the most challenging – and potentially rewarding - sector in which to compete, as well as one in which it has had success already. Little wonder that rumours suggest a vehicle of the Divine’s proportions could neatly replace today’s DS4 and DS5 in time.
Although there’s no official confirmation, insiders also suggest that DS’s confirmed six-strong line-up, due to be launched by 2020, will include a large and a small SUV, a large and a small saloon car and a replacement for the successful DS3 hatchback.
The core values highlighted by Divine DS are, according to DS boss Yves Bonnefont, the brand’s commitment to avante garde design (summed up as “sensual and remarkable”), cutting-edge technology (comprising efficient powertrains and connectivity), refinement with a focus on faultless quality and dynamicism (but only when balanced with serenity, and as a result never with more than 300bhp as that would be too “brutal”).
Although this is a chance to drive the car, there’s no escaping the fact that it is a concept in the purest sense, and as such it’s important to separate the extravagant flourish designed to catch attention from the exaggerated flourish designed to hint at what might be possible for production in time.