Citroen's DS-badged luxury SUV is likely to be sold in Europe after all, following the positive reaction to a concept version at this year’s Shanghai motor show.
Originally, the car — revealed as the Volkswagen-Touareg-rivalling Wild Rubis concept — was due to be sold in China only, where the DS brand is enjoying significant growth and profits, in contrast to the firm’s European plight.
However, DS chief designer Thierry Metroz told Autocar: “The reaction has been so positive that it is now possible the SUV will come to Europe. The focus is China, where we have a chance to make a great success, but that can help push it to Europe, too.”
The DS brand’s push will concentrate on China, where sales suggest that Citroën can fight with more established premium makers such as Audi, BMW and Mercedes-Benz.
As a result, the SUV’s launch in mid-2014 is likely to be followed by a BMW 5-series rival based on the Numero 9 concept. Ahead of both cars, Citroën will reveal a VW Jetta-sized DS saloon.