Currently reading: Citroen DS SUV is destined for Europe
DS-badged SUV is to be aimed at the premium end of the market
Jim Holder
News
1 min read
25 July 2013

Citroen's DS-badged luxury SUV is likely to be sold in Europe after all, following the positive reaction to a concept version at this year’s Shanghai motor show.

Originally, the car — revealed as the Volkswagen-Touareg-rivalling Wild Rubis concept — was due to be sold in China only, where the DS brand is enjoying significant growth and profits, in contrast to the firm’s European plight.

However, DS chief designer Thierry Metroz told Autocar: “The reaction has been so positive that it is now possible the SUV will come to Europe. The focus is China, where we have a chance to make a great success, but that can help push it to Europe, too.”

The Wild Rubis sits on the DS5’s platform and is likely to be called DSX7 when it is revealed in production form at next year’s Beijing show.

The DS brand’s push will concentrate on China, where sales suggest that Citroën can fight with more established premium makers such as Audi, BMW and Mercedes-Benz. 

As a result, the SUV’s launch in mid-2014 is likely to be followed by a BMW 5-series rival based on the Numero 9 concept. Ahead of both cars, Citroën will reveal a VW Jetta-sized DS saloon.

Advertisement
Advertisement

Find an Autocar review

Read our review

Car review
DS 5

The Citroën DS5 is a handsome hatchback designed with a premium feel, but doesn't back up its road presence with a refined ride

Join the debate

Comments
19
Add a comment…
Flatus senex 26 July 2013

Too much crankiness and vulgarity in this thread

Autocar really needs to have a "weeding" session on this thread. Too much of it resembles the sort of conversations associated with late at night in the pub!

Let's stick to a couple of surveys, the results of which have been published on this website. All such surveys have their critics, myself at times included but they have a value in disabusing people if nothing else.

Firstly, reliability and repair costs. Citroen are middle order here, amongst the better European makers. That is to say they are better than VW but not as good as Honda.

Secondly customer satisfaction as measured in the 2013 J.D. Power survey. This has the great advantage of being done by an organisation  involved in customer satisfaction surveys of all kinds, slightly apart from the wheezes of motoring journalists or motoring enthusiasts for that matter. Of the Citroen DS series, only the DS3 has been around long enough to figure in this and, along with the Honda Jazz, leaves all other superminis somewhat behind.

jonboy4969 25 July 2013

Its idiots like some on this

Its idiots like some on this thread that make others not want to visit here, their constant derision of everything from the website, to the cars to the way peole spell names, now that is truely a pathetic thing to say, who do you think you are to pass comment on someones name.

 

If you really have nothing better to do, may I suggest you go and post on some American car magazine sites, you wont be allowed to spout your rubbish their as easily as you can here, and as a second to last comment, WHAT do you suggest is a good car, as every post I have seen you are negative about.

 

It is such a shame that you use a picture of such an iconic person like Winston S. Churchill, it is a shame then that his honour and patriotism etc are ruined by such an idiotic person such as your self.

Winston Churchill 25 July 2013

jonboy4969 wrote: Its idiots

jonboy4969 wrote:

Its idiots like some on this thread that make others not want to visit here, their constant derision of everything from the website, to the cars to the way peole spell names, now that is truely a pathetic thing to say, who do you think you are to pass comment on someones name.

 

If you really have nothing better to do, may I suggest you go and post on some American car magazine sites, you wont be allowed to spout your rubbish their as easily as you can here, and as a second to last comment, WHAT do you suggest is a good car, as every post I have seen you are negative about.

 

It is such a shame that you use a picture of such an iconic person like Winston S. Churchill, it is a shame then that his honour and patriotism etc are ruined by such an idiotic person such as your self.

Might I remind you that the member I was addressing told me to 'fuck off' and thus deserved sarcastic bile from me. Get it in context please before you spout your bilge.

I am allowed to 'deride' the website if I don't like it. This place is for people's opinions. If you don't like mine then I accept your right to say so. A little tolerance from you wouldn't go amiss.

Darren 25 July 2013

Great!

This is great news, really like this!

Find an Autocar car review