This is how electric cars should be done. I’m not talking (yet) about the Model S’s performance, styling or outside-the-box thinking, but its price.
New technology has historically made its debut in expensive cars in which large profits per unit can pay back development costs. The first cars to be fitted with ABS? The Mercedes-Benz S-class and BMW 7-series in 1978 (or, if you’re being pedantic, the Jensen FF over a decade earlier). It took well over a decade for ABS to migrate to cheap family cars. Electric drive making its debut in a family hatch? The Nissan Leaf never made sense to me.
A big carrot has to be dangled to get me to visit any shopping centre, let alone one as big as London’s Westfield Centre. Glowing reports of the new Tesla and growing curiosity steered me to the firm’s Westfield shop and to the keys to the Model S demonstrator that lives in the car park downstairs.