Developed by a group of apprentices at Audi's Neckarsulm factory, the GTO is based on the Audi RS6, its 591bhp V8-powered performance estate and has been styled in homage to the firm's legendary 90 quattro IMSA GTO - a 2.2-litre five-cylinder racer that achieved success in America's IMSA series throughout the late 1990s with Hans-Joachim Stuck at the wheel.
Technical details are thin on the ground, but the pictures suggest that modifications to the RS6 go beyond its radical paint scheme and bodywork package.
The wheels, for example, wear white one-piece hubcaps with quattro badging and red centre caps, like the racer, and there's a prominent new rear spoiler finished in red. The livery itself stays true to the original car, with a slightly different design for the side stripes, and the number 40 applied in reference to the anniversary.
The front end has been heavily reworked with an expanded, reshaped grille, GTO badging, a red conrasting lower splitter and new air intakes in the bonnet.
The 90 racer had a sizeable side-exit exhaust, which the concept appears to share - although this could be fake as rerouting the factory system would require extensive mechanical modification.
Inside, the RS6's rear seats have been removed to make way for a heavy-duty roll cage, while the front seats have been swapped out for carbonfibre Recaro race-spec items with red six-point harnesses.
The centre console looks to have been left untouched, but the front side windows have been replaced by safety nets, in a further nod to its track-going ancestor.