Audi claims the forthcoming A7 will have interior quality “equal to the A8’s” when it goes on sale late next year following an autumn show debut.
The A7 will compete with the BMW 5-series GT and Mercedes-Benz CLS, and is Audi’s attempt to ‘premiumise’ the concept of a hatchback. Five-doors are traditionally the preserve of mainstream cars in Germany, so Audi is attempting to add value by giving its Sportback cars a coupé-like profile.
Audi’s head of exterior design, Achim Badstubner, is the man responsible for the A7. He told Autocar that the A7 will sit above the A6 in Audi’s range, but it won’t be as expensive as the A8. “In Germany there is nearly 20,000 euro (£18k) between the most expensive A6 Avant and the cheapest A8,” he said. “The A7 will fill that gap.”
In the UK a mid-range A6 3.0 TDI SE costs around £35k and an A8 with the same drivetrain £54k. A similarly specified A7 might not reach the £45k mid-point because it lacks the A8’s sophisticated aluminium architecture, but it should cost around £40k.