Currently reading: Aston Martin files trademarks for new DB names
Registrations made for the trademarks DB10 through to DB14, in preparation for the planned 2016 launch of the DB9 successor
Autocar
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1 min read
20 August 2014

Aston Martin has applied for the trademarks DB10 through to DB14, in preparation for the reveal of the next DB model.

The successor to the DB9, which will feature a twin-turbo AMG V8 engine and new styling, is planned to go on sale in 2016 – but its name has not yet been confirmed.

Geneva Motorshow update: Aston Martin reveals the tech spec and pricing for the forthcoming DB11

“It’ll definitely be a DB,” Aston Martin's design director Marek Reichman has said previously, “but what number will follow, that is yet to be decided.”

Although the trademark application for DB14 was applied for first, rumours suggest that the next DB model might bear the name DB10.

Some company executives are reported to be keen on retaining the DB9 name for the new car.

However, Aston has historically moved forward the numerical denomination of its model names to emphasise the design and performance advances made by the newest of its cars.

Read more about Aston Martin's future model plans.

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Stroffeld19 1 September 2018

Excellent Information

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madmac 21 August 2014

Well AMG are keeping the same

Well AMG are keeping the same name for the C63 and it is all going to be new,most importantly the engine,so i see nothing wrong with sticking to DB9.DB10 does not ring right,I agree.
erly5 21 August 2014

Should be called DB10.......

.....as it replaces the DB9 and, as Symanski points out, DB11 just doesn't have the right ring to it.

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