Autocar imagined the Apple iCar last year
Speaking to Bloomberg Television, Cook explained that the technology giant was completely focused on developing an autonomous system, something he said was "a core technology that we view as very important". He said the work was “probably one of the most difficult [artificial intellengence] projects to work on".
Apple, which had reportedly been working on its so-called iCar project, codenamed Project Titan, late into 2016, has more recently failed to close a supply deal with BMW and Daimler for its systems. ABI Research senior analyst James Hodgson believes this, and its project shift, could have cost it in the race to help produce a fully driverless car. “[Apple was] slow to begin testing autonomous systems and now it has a considerable innovation gap to close,” he said.
Apple and McLaren were also reported to be in talks last year when the tech giant was said to be looking into a takeover bid of the British supercar maker. The talks have since closed, and both parties declined to comment on the matter.
Apple's changing driverless project is said to have seen the resignation, dismissal or reassignment of 1000 staff members.