Admiral Insurance has delayed the launch of its new Firstcarquote platform, after Facebook rescinded permission to use its customers’ Facebook data in order to decide how much they will pay for car insurance.
The use of Facebook data, which includes personality assessments compared to data collected from real claims, was deemed to be in breach of Facebook policies, which prohibit the use of “data obtained from Facebook to make decisions about eligibility, including whether to approve or reject an application or how much interest to charge on a loan".
Anti-surveillance activists the Open Rights Group has criticised Admiral’s proposed use of data in this way. Executive director Jim Killock said: “We might be penalised for our posts or denied benefits and discounts because we don’t share enough or have interests that mark us out as different and somehow unreliable.”
Killock went so far as to suggest that using data in this way may unintentionally “perpetuates social biases that are based on race, gender, religion or sexuality”.