Hyundai reveals the first model that will wear the Genesis badge, due out by the end of the year
9 December 2015

The 2016 Hyundai Genesis G90 has been revealed, ahead of sales starting in Korea and a large number of other regions - but the company has ruled out sales in Europe for the time being.

The range-topping G90 saloon, which is called the EQ900 in Korea, is the first of six new Genesis models that will be rolled out over the next five years. It will be offered with a choice of three petrol engines - a 315PS 3.8-litre V6, a 3.3-litre twin-turbocharged V6 with 370PS, and a 5.0-litre V8 producing 425PS. All models are rear-wheel drive as standard, but four-wheel drive is available as an option. There's a single transmission in the line-up: an eight-speed automatic.

Hyundai claims the range-topping V8 G90 can reach 62mph from rest in 5.7sec, and that the new twin-turbo V6 can manage the same feat in 6.2sec.

The new Genesis comes with a more striking look, including a larger grille than that used on the outgoing car, and sharp lines which run the full length of the body. The Genesis design department is now headed up by former Volkswagen Group designer Luc Donckerwolke, who recently joined the company. The G90 is 5205mm long - so slightly longer than a regular Mercedes S-Class but shorter than that car's long-wheelbase version.

The cabin features plenty of technology, including a 12.3in high-definition screen in the centre of the fascia, three-zone climate control, wireless mobile phone chargers and a driver's seat with 22 areas of adjustment. In Korean-market cars the driver's seat will feature what Hyundai claims is the world's first smart posture system, which works out the optimal position for the driver.

Hyundai has confirmed that as well as Korea, the G90 and the other five new Genesis models - expected to include a smaller G70, a crossover, an SUV and a coupe - will be sold in the United States, Russia, China and the Middle East. The company has not revealed any plans to expand the range to Europe, though. Hyundai Motor UK boss Tony Whitehorn said, "The UK is more difficult because it is full of heritage. The three German brands – Audi, BMW and Mercedes – and Jaguar Land Rover dominate. It’s quite a challenge.” Lexus has had some success as a new-entry luxury brand, he conceded, “but mainly in America”.

Our Verdict

Hyundai Genesis
The Hyundai Genesis is powered by a 3.8-litre V6 petrol engine

The Korean firm has made progress in its quest to match executive saloons from Audi, Mercedes and BMW, but on this evidence there's still work to do

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10 November 2015
I've seen that grille before, somewhere, Luc...

10 November 2015
It looks as if Hyundai is sticking closely to their stunning Vision G concept design for their first model.

The Genesis will cause the exodus of the Japanese and other minor makes (Jaguar, Land Rover etc) from the luxury car market within years- it's almost guaranteed.

10 November 2015
Until I can see this in 3D. Right now I am a bit worried about the rear third of the vehicle as it has the potential to be an unhappy mish-mash of Bentley and Jaguar XJ. The rest is generic pseudo-German which may be what Hyundai is aiming for but they will need more than that if they have global aspirations for this model.


11 November 2015
What does the the Genesis G90 mean for the Hyundai Equus? While I applaud Hyundai on their aspirations of entering the premium market with what might be called True Luxury vehicles, didn't they just redesign the Sonata to mirror the current Genesis sedan? The sketches above, presumably the brand's flagship, show a vehicle that looks like a much more dynamic version of the current Genesis! With current reports suggesting that the Genesis brand will be sold at the same dealerships as their fellow Hyundai's, it seems they may have issues with sales when the only thing that separates the two marks is a different area of the showroom and a higher dollar amount on the window sticker! Don't get me wrong, I have high hopes for the Hyundai's luxury arm, for the vehicles they plan to market appear to have good bones. What will make the difference, though, is their execution, their product portfolio and any preceived over lap with their existing vehicles under their other brands. As other luxury marks move down market, will the new Genesis brand follow suit? If they do, what will that mean for Hyundai and Kia? If theydo, will they share platforms with Hyundai and Kia? What will this mean for Kia's luxury ambitions, regarding their K9/900? Style wise, IMHO, perhaps Hyundai can return the Sonata to the much better looking version it had before its most recent redesign and let that brand stand for affordable luxury, allow Kia to continue as their sporty/trendy offering and let the Genesis mark be their flagship brand offering True Luxury vehicles.

9 December 2015
This, or something very like it has featured in full page adverts in the Economist for a really long time. So, I think they are trying to create a minor niche like Toyota did with Lexus. The fact that it is not coming to Europe just means its not good enough. Hyundai in the UK, sells on the back of a long warranty to very cautious people who drive out of necessity. They are not enthusiasts or care about the image they project. It is difficult to see why anyone except for a Lexus driver looking for something cheaper would entertain this? However, there will probably be people in the US or China that will take a punt.

9 December 2015
Loved the comment from Mark Rodriguez about it pushing non German marques out of the luxury car market. There's not a satnav in the world that will be able to find the place you're coming from, mate.


9 December 2015
A winning combination of Audi's CrossFrontTM, and Mercedes' saggy arse. Looks like the car for the executive with absolutely no interest in cars whatsoever.

9 December 2015
There's nothing one could really object to in the design. It is understated and quite handsome, but so nondescript that it reminds me of one of those de-badged and mildly photoshopped cars one sees in advertisements for other products, where the advertiser does not want to feature an identifiable make or model. It will probably sell well in the US and its home market, but elsewhere? Thanks to Bol for pointing out thecirony in Mark's comment. It was so subtle that I missed it and thought "Eh???".

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