Orders for the Range Rover Evoque are up to 18,000
8 July 2011

Land Rover has taken 18,000 global orders of the new Range Rover Evoque.

Although an exact buyer-breakdown hasn’t been announced, Land Rover’s target audience for the Evoque is younger than has been traditional for a Range Rover buyer.

See pics of the Range Rover Evoque as well as wire-framed Evoque sculptures

Customers between 30 and 40 years old are expected to make up the majority of Range Rover Evoque sales and the company is hoping for a greater proportion of females among them. The forecast split is 50/50.

Read about the Evoque's interior styling

Having confirmed a production version of the LRX in September 2009, Land Rover embarked on a multi-channel campaign designed to reposition the Range Rover brand in this younger market, including social media, celebrity endorsement and close to 100 wire-framed Evoque sculptures, which were placed around the globe.

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