Currently reading: 18,000 orders for Range Rover Evoque
Orders for the Range Rover Evoque are up to 18,000

Land Rover has taken 18,000 global orders of the new Range Rover Evoque.

Although an exact buyer-breakdown hasn’t been announced, Land Rover’s target audience for the Evoque is younger than has been traditional for a Range Rover buyer.

See pics of the Range Rover Evoque as well as wire-framed Evoque sculptures

Customers between 30 and 40 years old are expected to make up the majority of Range Rover Evoque sales and the company is hoping for a greater proportion of females among them. The forecast split is 50/50.

Read about the Evoque's interior styling

Having confirmed a production version of the LRX in September 2009, Land Rover embarked on a multi-channel campaign designed to reposition the Range Rover brand in this younger market, including social media, celebrity endorsement and close to 100 wire-framed Evoque sculptures, which were placed around the globe.

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