Both Lotus models will get an overhaul to boost sales and improve quality ahead of all-new range
1 June 2011

Lotus has a hit list of 150 items that it plans to improve on both the Elise and Evora.

The main work is centered on the Evora, designed to stimulate sluggish sales and bridge the styling gap between the current car and the new wave of Lotus models due to hit the market from 2013.

They range from gearchange quality to engine response to exhaust note, as well as ease of ingress and egress and improvements in quality. Ultimately, the company is aiming at Porsche quality standards, says boss Dany Bahar.

See a leaked pic of the revised Lotus Evora

The Evora will also get a styling overhaul in time for a launch later this year as a 2012 model. Lotus’s ex-Ferrari design boss, Donato Coco believes the present Evora’s traditional Lotus mouth is “too weak” for a modern performance car. “Even many economy cars look more aggressive,” he says.

The new treatment has a long heritage, too, he says, appearing first on the Lotus 18 single-seater at the beginning of the 1960s.

Full story - Lotus 'will be British Porsche'

Bahar also said he is positioning Lotus as what he calls a premium sports car maker rather than a luxury one like Ferrari.

And motorsport will be central to the brand’s appeal, he says, which is why the company is competing across so many categories.

For the road cars, Porsche's positioning and model range (minus SUVs) is the target, in pricing terms, models and quality, if not volume. That said, the mid-decade figure of 6-8000 could rise in the longer term.

See all the latest Lotus reviews, news and video

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Dallara Stradale
    The Stradale is the first road-legel car from Italian motorsport constructor Dallara
    First Drive
    16 March 2018
    The motorsport constructor's first road car is inspired by Lotus minimalism. Does it thrill on road and track?
  • Hyundai i30 N
    Standard spec is good so paint colour is our car’s only option
    First Drive
    16 March 2018
    What’s Hyundai’s first hot hatch and N-brand debutant really like? Let’s find out
  • Porsche Boxster GTS
    This is the new GTS version of the Porsche Boxster
    First Drive
    15 March 2018
    The 718-generation Boxster is our favourite roadster of the moment – so is this new GTS variant worth the extra outlay?
  • BMW 5 Series
    First Drive
    15 March 2018
    The BMW 5 Series is top of the mid-exec pack, but is there still room for a diesel saloon in everyday family life?
  • Audi A7 front
    First Drive
    14 March 2018
    The new Audi A7 Sportback looks the part, but how does the new Mercedes-Benz CLS rival cope on UK roads? We find out