Red Bull F1 sponsor Infiniti admits Vettel's dominance is turning viewers off the sport
The engineering, sales and marketing boss of Red Bull Formula 1 sponsor Infiniti has admitted Sebastian Vettel’s current dominance is bad news for the firm at the moment – but believes the German’s emerging status as a legend of the sport will justify its investment in the longer-term.
Talking about Vettel’s success in 2013, which has included 11 race wins so far this year and seen him scoop the world championship with four races of the season to run, Andy Palmer said: “It’s a fact that we are in F1 to gain awareness of our brand, and that’s all about getting eyeballs on screens.
"From that point of view you could say Sebastian has been too successful. Wrapping up the championship with four races to run is maybe not good news for us from that perspective.
“But we have to look at it from the long-term perspective. It’s clear that Sebastian is emerging as a legend of the sport – someone’s whose records will stand him as a giant of the sport in years to come. He’s achieving that success with us, and working with us as a brand ambassador.