This is the new Ferrari Formula One challenger - the first F1 car of the season to be launched.
Called the Ferrari F10, it will be driven by Fernando Alonso and Felipe Massa.
Stefano Domenicali., team manager, admitted that expectations were high after a difficult season, during which the team won only one race.
"This championship will be very important for us," said Domenicali. "The last championship, for different reasons, was not very positive, that is why we are dealing with this one looking to be competitive - and this is what Ferrari deserves to have.
"We have two new drivers, why two new drivers? Fernando Alonso, is a twice world champion and we will say after the second one he will have a third one. He already appears among the big champions in F1, it is the right moment for him, for us, he wants to be successful and we want to repeat what the team concept is in our group.
"Felipe, we are talking of a new version of Felipe, but after such a dramatic championship like last year with the accident in Hungary and such a fantastic season, Felipe has all the assets to prove that he is a very successful one, he can prove that he wants to restart his pathway that destiny interrupted it in Hungary. Good luck to both of them."
Massa was scheduled to have a first run in the car this afternoon at the Fiorano circuit, but this has subsequently been cancelled due to ice on the track.