The boss of Segway has died after a freak accident that saw him ride one of his machines off a cliff.
Jimi Heselden was riding a more rugged country version of the electric two-wheeler around his North Yorkshire estate yesterday when he lost control, falling over a cliff and into the River Wharfe below.
A spokesman for West Yorkshire Police said today: "Police were called at 11.40am yesterday to reports of a man in the River Wharfe, apparently having fallen from the cliffs above.
"A Segway-style vehicle was recovered. He was pronounced dead at the scene. At this time we do not believe the death to be suspicious."
Heselden acquired Segway last year made his money from defence contracts and was worth £166 million, according to the Sunday Times Rich List.