McLaren is targeting Porsche owners with its new MP4-12C supercar, according to the head of the firm’s North American division.
Most of the potential customers of the McLaren MP4-12C are currently Porsche owners, rather than Ferrari owners, claims Anthony Joseph.
He believes that while Maranello relies to a certain extent on image and visual flair, McLaren and Porsche subscribe to a more focused school of thinking based around “substance over style”.
Joseph also claims that 2700 parties had declared an interest in the MP4-12C before its most recent public appearance at Pebble Beach in August.
And although money has yet to changes hands, McLaren would only require just over a third of those interested to complete MP4-12C orders in order to achieve its planned sales of target of 1000 units in the first year of production.