Just 50 of 16,000 vehicles sold, however
3 September 2009

General Motors is extending its sales experiment on the eBay website.

The scheme, which only applies to car buyers in California, was scheduled to end on 8 September but will now run until the end of the month - despite just 50 of 16,000 cars listed selling in the first week.

But GM said the program is boosting awareness of its vehicles, with about 4000 enquiries coming via the website.

"We are very pleased with the progress of the initial promotion and its ability to raise awareness and consideration for our outstanding new-vehicle inventory," said Mark LaNeve, GM vice-president of US sales.

"The numbers on eBay itself aren't significant, but we didn't think it would be. The dealers want to continue it, and so we are working on making some tweaks to it and continue."

Twitter - follow autocar.co.ukSee all the latest Audi reviews, news and video

Join the debate


3 September 2009

"The numbers on eBay itself aren't significant, but we didn't think it would be."

Hmmmm, not sure I believe him on this one.

What they are also not saying, is that the 4000 enquiries that they have received have been mostly typical ebay messers with stupid questions and requests.

The idea does have merit, but they will need to plug on with it for at least a year before making an informed decision.



It's all about the twisties........

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Lexus LC500
    Car review
    20 October 2017
    Futuristic Lexus LC coupé mixes the latest technology with an old-school atmospheric V8
  • Maserati Levante S GranSport
    First Drive
    20 October 2017
    Get ready to trade in your diesels: Maserati’s luxury SUV finally gets the engine it’s always needed
  • Jaguar XF Sportbrake TDV6
    First Drive
    19 October 2017
    The handsome Jaguar XF Sportbrake exhibits all the hallmarks that makes the saloon great, and with the silky smooth diesel V6 makes it a compelling choice
  • Volkswagen T-Roc TDI
    First Drive
    19 October 2017
    Volkswagen's new compact crossover has the looks, the engineering and the build quality to be a resounding success, but not with this diesel engine
  • BMW M550i
    First Drive
    19 October 2017
    The all-paw M550i is a fast, effortless mile-muncher, but there's a reason why it won't be sold in the UK