Sales of PAG brands has allowed Ford to become more creative with its designs, says design boss
26 May 2010

Ford’s design chief believes the design of the firm’s cars has become a lot more “creative” after it sold off many of its Premier Automotive Group (PAG) brands.

J Mays, Ford’s group vice president for design and its chief creative officer, said the sale of former PAG brands Jaguar, Land Rover, Volvo and Aston Martin had improved Ford’s designs and allowed it to pursue its ‘kinetic’ design language.

Referring to having to oversee the designs of several different marques, Mays said: “It was like painting the Golden Gate Bridge. I would get to one end and the other end would already start rusting, so I’d run back and start going again.

“I was an inch deep and a mile wide. I would go from one review to the next, and then start the whole thing over again.”

Since dismantling PAG, Ford has pursued a global vehicle strategy, something Mays believes has been beneficial to the Ford’s designs.

“There’s a huge array of creativity afforded to our design team,” he said. “Kinetic design applies to both exteriors and interiors, but there’s a framework that keeps them inside of the brand parameters.”

See all the latest Ford reviews, news and video

Join the debate

Comments
12

26 May 2010

[quote Autocar]Ford’s design chief believes the design of the firm’s cars has become a lot more “creative”[/quote]

Judging by the designs of the Flex & new Explorer "creative" must be ford speak for ripping off Land Rover designs!

26 May 2010

Let's be clear here. Ford Europe has some of the best looking cars around at present. If slightly overblown when it comes to the Kuga – the Mondeo, S-Max and new Galaxy are brilliant. It's when the Euro-cars are adapted to the US market that the wheels fall off. The US Escort is a poor translation of is cousin and their 4x4s are dreadful. We should be thankful that we Europeans don't get the Mercury Milan (see http://www.mercuryvehicles.com) , I am sure its great as a hybrid, but man, is it ugly!

26 May 2010

[quote Flyingscud] It's when the Euro-cars are adapted to the US market that the wheels fall off. The US Escort is a poor translation of is cousin and their 4x4s are dreadful. We should be thankful that we Europeans don't get the Mercury Milan (see http://www.mercuryvehicles.com) , I am sure its great as a hybrid, but man, is it ugly![/quote] The Mercury Milan looks like a last gen Mondeo saloon with a nose and tail lift carried out by an a person who clearly hasn't got a clue about car design

26 May 2010

Good joke !

26 May 2010

J Mays really is full of s**t.

26 May 2010

[quote Autocar]Ford’s design chief believes the design of the firm’s cars has become a lot more “creative” after it sold off many of its Premier Automotive Group (PAG) brands.[/quote] Sounds like someone trying to justify the fact thay Ford made a complete hash (to put it politely) of their custody of those great marques. In a way I suppose it is good to hear someone at the top finally admit that a job was too big for them (maybe unrealistic for anyone?). The plight of Ford, GM and Chrysler probably indicates that there is such a thing as being "too big" and that it is better to be really good at being medium sized and desirable than being world spanning and dull and boring.


Enjoying a Fabia VRs - affordable performance

26 May 2010

[quote Uncle Mellow]

J Mays really is full of s**t.

[/quote]

+1

I read these articles and quotes from Industry chiefs, and I wonder what the hell they're talking about....

26 May 2010

[quote Autocar]J Mays, Ford’s group vice president for design and its chief creative officer, said the sale of former PAG brands Jaguar, Land Rover, Volvo and Aston Martin had improved Ford’s designs and allowed it to pursue its ‘kinetic’ design language.[/quote] Mundano copied the latest Aston, then morphed into every other product they make. ~Still say the Fiesta is the only looker. And the Ka...I wasn't a big fan of it with it's IC125 rear end but god, the latest effort is atrocious! It's just a shame they didn't borrow any of PAG's quality whilst they were joined at the hip. Have to say Volvo have come on leaps and bounds since their departure, so have Jag so it seems entirely the other way.

26 May 2010

[quote Citytiger][quote Flyingscud] It's when the Euro-cars are adapted to the US market that the wheels fall off. The US Escort is a poor translation of is cousin and their 4x4s are dreadful. We should be thankful that we Europeans don't get the Mercury Milan (see http://www.mercuryvehicles.com) , I am sure its great as a hybrid, but man, is it ugly![/quote] The Mercury Milan looks like a last gen Mondeo saloon with a nose and tail lift carried out by an a person who clearly hasn't got a clue about car design[/quote] That's what Mercurys are, fukked up euro Fords. They're designed to stage off the Jap and Korean comp but failed miserably, so now sold on price and 'perceived' euro-quality which quite frankly could range from Audi to Dacia... GM tried the same thing with remodelled Astras and Vectras and failed miserably. Then they got rid of Saturn. the Americans don't do European in a big way. My uncle in the 80s was the only one with a Pug 505 Turbo in South Carolina. "Whar d'yar wone one o' hose forayn thayngs foor?" was a regular comment I believe. And it was $50k too o a hefty sum. Fab car though. ps - I know the person who worked on the nose job for the Milan but won't tell.

26 May 2010

[quote Citytiger][quote Flyingscud] It's when the Euro-cars are adapted to the US market that the wheels fall off. The US Escort is a poor translation of is cousin and their 4x4s are dreadful. We should be thankful that we Europeans don't get the Mercury Milan (see http://www.mercuryvehicles.com) , I am sure its great as a hybrid, but man, is it ugly![/quote] The Mercury Milan looks like a last gen Mondeo saloon with a nose and tail lift carried out by an a person who clearly hasn't got a clue about car design[/quote] That's what Mercurys are, fukked up euro Fords. They're designed to stage off the Jap and Korean comp but failed miserably, so now sold on price and 'perceived' euro-quality which quite frankly could range from Audi to Dacia... GM tried the same thing with remodelled Astras and Vectras and failed miserably. Then they got rid of Saturn. the Americans don't do European in a big way. My uncle in the 80s was the only one with a Pug 505 Turbo in South Carolina. "Whar d'yar wone one o' hose forayn thayngs foor?" was a regular comment I believe. And it was $50k too o a hefty sum. Fab car though. ps - I know the person who worked on the nose job for the Milan but won't tell.

Pages

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Lexus LC500
    Car review
    20 October 2017
    Futuristic Lexus LC coupé mixes the latest technology with an old-school atmospheric V8
  • Maserati Levante S GranSport
    First Drive
    20 October 2017
    Get ready to trade in your diesels: Maserati’s luxury SUV finally gets the engine it’s always needed
  • Jaguar XF Sportbrake TDV6
    First Drive
    19 October 2017
    The handsome Jaguar XF Sportbrake exhibits all the hallmarks that makes the saloon great, and with the silky smooth diesel V6 makes it a compelling choice
  • Volkswagen T-Roc TDI
    First Drive
    19 October 2017
    Volkswagen's new compact crossover has the looks, the engineering and the build quality to be a resounding success, but not with this diesel engine
  • BMW M550i
    First Drive
    19 October 2017
    The all-paw M550i is a fast, effortless mile-muncher, but there's a reason why it won't be sold in the UK