Currently reading: Dramatic sales increase for Toyota
But troubled car maker faces £11m penalty in US
Autocar
News
1 min read
7 April 2010

Toyota bounced back strongly from its recent recall related woes to record dramatic sales increases in the US and Japan last month.

US sales rose 41 per cent year-on-year from 132,802 to 186,863, while Japanese sales rose 51 per cent.

Toyota attributed this rise to new schemes and incentives introduced in the wake of the recall crisis. These include interest-free loans and discount leases.

Don Esmond, senior vice president of automotive operations for Toyota Motor Sales, USA, said: “Toyota’s strong sales performance in March reflects our customers’ continued confidence in the safety and reliability of our vehicles and their trust in the brand.”

However, the US Department of Transportation has announced it is fining the Japanese car company $16.3m (£11m) for failing to notify regulators about the accelerator problems sooner. It alleges a delay of up to three months between discovering the problem and acting on it.

Toyota has yet to say whether it will pay the fine - the maximum allowable for a recall offence - or contest it.

Andrew Papworth

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fhp11 8 April 2010

Re: Dramatic sales increase for Toyota

Toyotas sales are up, but so are almost everyone elses, in some cases by alot more.

In the UK, March sales for the following few brands were:

BMW: Up 5.26%

Toyota: Up 15.42%

Audi: Up 17.76%

Ford: Up 18.72%

Citroen: Up 21.11%

Alfa Romeo: Up 22.44%

Fiat: Up 33.85%

Mitsubishi: Up 42.95%

Nissan: Up 68.18%

Land Rover: Up 74.45%

Jeep: Up 100.72%

So really, are Toyotas figures that impressive??

Zeddy 8 April 2010

Re: Dramatic sales increase for Toyota

Mini1 wrote:
Their latest deal here in the UK of 3 years free servicing or a 5 year warranty are pretty good too in comparison with some manufacturers...

Maybe but is it any better than a "boring" Kia with a 7 year warranty and slightly keener prices?

Mini1 7 April 2010

Re: Dramatic sales increase for Toyota

Zeddy wrote:
I wish they would promise to make a bloody interesting car for the UK market.
The forthcoming (hopefully named Celica) coupe that's a bit like that FT concept should take care of that. And I think the iQ's interesting, if not particularly amazing in practice. Urban Cruiser would've been interesting five years ago. But all in all, I think it's positive that they've seen a sales increase, because everyone (mostly the media) was very quick to bash them down, and call the whole thing a "lasting disaster for Toyota". It obviously isn't a 'lasting disaster'. I can't say I've heard of anyone who's said "I'm never buying a Toyota" just because of the recall. Their latest deal here in the UK of 3 years free servicing or a 5 year warranty are pretty good too in comparison with some manufacturers...