March was a month of mild panic at Volvo. Sources within its owner, Ford, confirmed that the firm was for sale, and that potential bidders had already been in touch. What’s more, none was a Western European car maker. Chinese firms, notably Geely, were said to be leading the way. To cap it all, by the end of the month Volvo’s British-born design chief, Steve Mattin, had resigned.
In the middle of March the Swedish government threw the car industry in general a curveball by announcing plans to stop using petrol and diesel to power cars by 2030. ‘Second-generation ethanol’, produced from organic waste such as wood chippings and animal manure, would be expected to make up the shortfall.
The Geneva show heralded plenty of new cars, but one eagerly awaited model was not to be. Having teased with the stunning four-door Estoque, Lamborghini announced that it had shelved plans to build this Aston Rapide rival. “The timing and market conditions are just not right,” said Lambo R&D chief Maurizio Reggiani.
There was pain and gain for the British car industry. The Society of Motor Manufacturers and Traders canned the 2010 London motor show and indicated that the event may not be viable at all until 2013.