The Citroen DS Inside is a low and richly detailed small two-door estate. It’s understood to be very close in appearance to a production car, badged Citroen DS3, that is tipped for launch next year and is based on the mechanical components of PSA’s supermini twins, the Citroen C3 and Peugeot 207.
It will be followed by two other Citroen DS models, expected to be badged DS4 and DS5. The DS4 and DS5 will be heavily influenced by past Citroen concepts. The DS5 is believed to be a large estate/grand tourer, essentially a modern equivalent to the classic Citroën SM. All three cars will be on sale by 2012.
Citroen marketing bosses deny that the Citroen DS series is simply a method of charging more for cars with familiar mechanical packages, claiming that the new models will also be affordably priced.
They believe that ‘distinctive’ cars could come to be seen as a progression from over-hyped ‘premium’ vehicles, and thus more suitable to the modern era.
“Some people will see this as a risky concept,” said a Citroen marketing source, “but we believe a DS model could achieve 25 to 40 per cent of the sales of its corresponding mainstream model, without harming it, because it will target different people. The DS models stand for the best of the Citroen brand.”
Geneva cars: news and images
Chery DR, Ferrari 599XX, Ford Iosis Max, Frazer Nash Namir, Hyundai ix-onic, Infiniti Essence, Kia No3, Lagonda Concept, Lamborghini Murcielago SV, Land Rover Freelander TD4_e, Mazda CX-7, Mini JCW Cabriolet, Mitsubishi iMIEV Sport Air, Nissan Qazana, Renault Megane RS, RUF Greenster, Skoda Fabia vRS, Skoda Yeti, Tata Nano Europa, Toyota Prius, Volkswagen Polo
Autocar.tv: see Mike Duff's in-depth Geneva show coverage
Lagonda Concept, Skoda Yeti, Rolls Royce 200 EX, Vauxhall Ampera, Nissan Qazana, Infiniti Essence, Bentley Continental Supersports, Ford Iosis Max
Video blogs from the show floor
Audi TT RS, Ferrari 599XX, Hyundai ix-onic concept, Kia No3, Lamborghini Murcielago SV, Mercedes E-class coupe, Peugeot 3008, Renaultsport Megane, Subaru Legacy, VW Polo