by Autocar
30 April 2010
BMW has come up with an innovative way of undermining arch-rival Audi - by placing a giant billboard above its Hong Kong dealership.
The massive advertisement for the new 5-Series sits on a wall over the showroom windows.
See the Audi v BMW giant billboard
Audi and BMW have a long history of aggressive advertising towards each other, including waging war on billboards in California, points-scoring in European print adverts and, recently, Audi described BMW as "second best" in a primetime television advert.
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artill
Re: Audi v BMW - it's war!
Any business with a bill board that size over their showroom would be mad not to use it themselves, or this is exactly what will happen. I imagine there are a queue of other makes wating to put their adverts up there after this comes down.
But really, do we care what BMW and Audi think of each other?
Symanski
Re: Audi v BMW - it's war!
[quote artill]But really, do we care what BMW and Audi think of each other?[/quote]
At least the BMW advert didn't directly slag off the Audi, unlike the Audi did in the reported advert. BMW have had their Efficient Dynamics for a couple of years now, Audi are just catching up. Audi even had to pinch engineers off BMW.....
kraftwerk
Re: Audi v BMW - it's war!
Er, surely the main slogan on the billboard requires a question mark? The ultimate driving machine? Perhaps - though BMW's grasp of the lingo is shaky at best.
weenedonpetrol
Re: Audi v BMW - it's war!
Both Audi and BMW are charging excessive prices for their cars, accessories and after sales service, especially here in the UK. Personally I would be very pleased to see an increasingly aggressive competitive price war between these two manufacturers (and others including Mercedes-Benz) as this hopefully drive prices down and only has to be to the advantage of the consumer.
JacobE
Re: Audi v BMW - it's war!
I'd argue the opposite, Mercedes used to leave it to the engineers to build as good a car as possible then figure out what it should cost. I for one would hate the idea of these competing to push prices down to compete with other car makers. In fact, I'd be happy to pay a premium if it meant fewer of them on the road.
There was once a time when you genuinely knew your expensive German car was noticably better than the rest, now, not so much. I hate to admit it, but I recently have hired both a Mondeo and an Alfa 159 Sportwagon, and I thought both were pretty good from behind the wheel.
rosstopher
Re: Audi v BMW - it's war!
Like
Symanski
Re: Audi v BMW - it's war!
[quote weenedonpetrol]Both Audi and BMW are charging excessive prices for their.... after sales service, especially here in the UK.[/quote]
I can only comment on BMW after having driven a Subaru. You're servicing less frequently and the service costs less too. Against what my parents have paid for a Jaguar I'd say it was cheaper too.
As for Audi, a friend has an RS4 and seems to be milked everytime he goes in! Took it in for a puncture once, but while they did that for free they sold him an R8 V10 at the same time....
Overdrive
Re: Audi v BMW - it's war!
[quote Autocar]BMW v Audi - it's war![/quote] Handbags time, eh?
beachland2
Re: Audi v BMW - it's war!
If i was BMW i would just have the huge words "These cars are faulty" on the bill board, with a big down arrow.
It's not illegal as it doesnt mention Audi in name.
coolboy
Re: Audi v BMW - it's war!
sweet!
bring the GUNS!
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