Audi America boss doesn't remember calling Volt a car for 'idiots'
4 September 2009

Audi of America’s boss Johan de Nysschen has moved to play down his earlier comment that the Chevrolet Volt is "a car for idiots".

De Nysschen made the comment to an American journalist, but has since clarified his stance via Audi USA’s Facebook page.

In the post, he highlighted the economic argument against purchasing GM’s plug-in hybrid family car, but chose not to comment further on the kind of person who might buy one.

“The 50 per cent or so price increase that the Volt represents over a similar gasoline car cannot be off-set through the savings from reduced fuel consumption,” he said.

The Audi boss also acknowledged that his own company is exploring electric power, such as the R8 ePerformance car that is expected to appear at this month’s Frankfurt motor show.

“Let me clearly state that in my opinion, electric vehicles will be part of the future transportation of society – but only if we go about it the right way. In fact, Audi is working on electric vehicles," he said."

De Nysschen also apologised if he had been "unclear" about the fact that he isn’t opposed to electric vehicles, and said he didn't remember specifically saying the Volt is a car "idiots".

Richard Webber

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Chevrolet Volt

The Chevrolet Volt is an extended-range vehicle with an electric motor and a 1.4-litre petrol engine, and it makes the electric car viable for the masses

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Comments
25

4 September 2009

Quote: “Let me clearly state that in my opinion, electric vehicles will be part of the future transportation of society – but only if we go about it the right way."
Mmmmm, let me guess. That will be the 'Audi way' then. Everyone else is considered an idiot. Pr*t.

4 September 2009

audi are the intelligent ones here. GM are the idiots as they collapsed as a business audi are doing ok.

he is not a prat, he says people who buy the volt are idiots, and they would be.

what he is saying is that audi will not build and sell a car that costs so much to buy that the running costs no matter how cheap will not be cost effective compared to a petrol car.

your being very negative.

4 September 2009

I think beachland 2 needs to get some perspective. Audi are the intelligent ones are they? I guess making the Q7 (especially in V2 Guise) is a good move against the rising tide of electric cars. My my, what were those who care about the environment thinking? Audi have got the right way, and its not at all in their nature to be arrogant about it. Indeed, we should be grateful for cars like the Q7, driven by yummy mummies who have serious issues with where to place them on the road. And I am always so thankful when the nice man in his A4/A5 flashes his lights at me to get out of his way on the motorway. How could I be so rude as to think that I had any right to be using the road anyway? And perhaps the phd in electrical engineering that beachland 2 obviously has, because he is so adamant that people buying the volt are idiots, will render the knowlege or experience that any others have completely redundant. Indeed, with all his intelligence and that of Audi, one wonders whether he works for them.

4 September 2009

[quote papagomp]

I think beachland 2 needs to get some perspective. Audi are the intelligent ones are they? I guess making the Q7 (especially in V2 Guise) is a good move against the rising tide of electric cars. My my, what were those who care about the environment thinking? Audi have got the right way, and its not at all in their nature to be arrogant about it. Indeed, we should be grateful for cars like the Q7, driven by yummy mummies who have serious issues with where to place them on the road. And I am always so thankful when the nice man in his A4/A5 flashes his lights at me to get out of his way on the motorway. How could I be so rude as to think that I had any right to be using the road anyway? And perhaps the phd in electrical engineering that beachland 2 obviously has, because he is so adamant that people buying the volt are idiots, will render the knowlege or experience that any others have completely redundant. Indeed, with all his intelligence and that of Audi, one wonders whether he works for them.

[/quote]

I take it you're in the queue to buy a Volt then? Or is this just an opportunity to say something anti-Audi?

4 September 2009

My hands are in the air, I was on a rant, I'll admit it. However I think it wrong to go calling people idiots, when surely there are just as many people who could be labelled the same driving a car with an Audi badge. I am not anti Audi, or pro Volt in any major way. I am just saying, that if people are into making judgements about others, then they need to be prepared to take judgement from others. Better still, don't judge in the first place, whether you drive an Audi or a Volt, or anything else for that matter. Now I had better go and check what colours are available for the Volt I have on order, oh and pick up my TT RS from its service at the dealers.

bol

4 September 2009

So this is the new niche marketing: GM are targeting idiots because Audi have got the c*ck market sewn up.

4 September 2009

Audi still has the advatage though, as cocks who are not idiots should be better than idiots of whom may also be cocks at the same time.


5 September 2009

To save this turning into an episode of Trisha, I am going back to the article in hand. The man was arrogant, and obviously he's noticed that that's reflected badly on the company. He needs to be less judgemental, he probably hasn't even driven a Volt. Still, at least he's making some sort of apology, even if it's slightly subtle.

"The creative adult is the child who survived."

5 September 2009

[quote papagomp]

I think beachland 2 needs to get some perspective. Audi are the intelligent ones are they? I guess making the Q7 (especially in V2 Guise) is a good move against the rising tide of electric cars. My my, what were those who care about the environment thinking? Audi have got the right way, and its not at all in their nature to be arrogant about it. Indeed, we should be grateful for cars like the Q7, driven by yummy mummies who have serious issues with where to place them on the road. And I am always so thankful when the nice man in his A4/A5 flashes his lights at me to get out of his way on the motorway. How could I be so rude as to think that I had any right to be using the road anyway? And perhaps the phd in electrical engineering that beachland 2 obviously has, because he is so adamant that people buying the volt are idiots, will render the knowlege or experience that any others have completely redundant. Indeed, with all his intelligence and that of Audi, one wonders whether he works for them.

[/quote]

And who are you, to tell is what we can or should not buy to drive? Would you like someone telling you so??

Forget about what the Volt or anything is, electric/diesel/petrol/nuclear powered whatever. Let's look at what it does, and at what cost, since many are hung up on 'value for money' and it is a deciding factor at the end of the day. This car is going to get killed in the market place against the competition. It's only going to have a small niche novelty value following by cashed up eccentrics where value for money is irrelevant. When the price of oil came down in the US everyone just kept on buying the big V8s.

5 September 2009

[quote Mini1]To save this turning into an episode of Trisha, I am going back to the article in hand. The man was arrogant, and obviously he's noticed that that's reflected badly on the company. He needs to be less judgemental, he probably hasn't even driven a Volt. Still, at least he's making some sort of apology, even if it's slightly subtle.[/quote]

Interesting viewpoint mini1 .. I thought that comment there are not enough idiots who will buy it was a positive statement about the human race :) But there must be a few idiots? who took it in a negative way for him to need to clarify himself lol. The context of his statement was clear by what preceded it.

Either way perhaps a lesson for him to curtail some of his forthrightness and be more considered in his remarks with reporters if to avoid creating media headlines .. as much as we all like freeness of speech ... or maybe he was chasing some attention ... 10/10!

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