Frankfurt debut for high-end car maker looking to expand out of its home territory
Mark Tisshaw
16 April 2019

Chinese premium brand Wey will launch into Europe at this September’s Frankfurt motor show, with a range of SUVs designed to rival the likes of BMW and Mercedes-Benz.

The SUV marque, owned by leading Chinese firm Great Wall, was established just over two years ago. It has already sold more than 250,000 cars in its home country.

Wey’s entry into Europe will be one of the most intriguing yet for a Chinese car maker given that it was set up with the express intention of global exports and is trying to position itself as a maker of quality and desirable SUV models.

“Yes, we do have a global strategy,” said sales and marketing boss Liu Yan. “It’s too early to say today but we will launch in September at the Frankfurt show. We’re already doing preparation for products and the business model. Our founder Wei Jianjun says to be a successful brand you need to be a global brand.”

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Wey launched its new VV5 SUV at the Shanghai motor show, and that model will spawn an all-electric version in 2020 that’s understood to be key to Wey’s plans in Europe. Plug-in hybrid versions of its VV6 and VV7 SUVs are also set to be launched.

The brand’s models cost from £14,800 to £30,800 on the Chinese market.

Wey has so far only launched SUVs but has not ruled out other bodystyles in the future.

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289

16 April 2019

Yeh, good luck with that Wey!!!

Another purveyor of Chinese Junk decides they will take the European 'premium' market by storm....jokers!

You can see by the photo that one onlooker is finding the car so gut wrenching he has a sick-bag draped over his face!

Cant see much premium status in a car called 'Wey'. If you turn up at the Golf Club in that, everyone will assume you have been made redundant/fallen on hard times!

16 April 2019
289 wrote:

You can see by the photo that one onlooker is finding the car so gut wrenching he has a sick-bag draped over his face!

If its giving off that many fumes switched off in the showroom, imagine what it will be belching out of those 4 fake pipes when its actually running! does it use Soy sauce instead of AdBlue?

16 April 2019

Admittedly, there's only two pics, and no interior shots. But from what I can see that looks more like an MG GS rival. I don't think it will tempt many prospective clients away from their BMWs, Audis, or Mercs. Good luck to them, though!

16 April 2019

Thank you for this post. Best of luck!  facebook video downloader

 

16 April 2019

The perfect definition of an oxymoron.

16 April 2019

There are enough nonsense SUVs being produced by existing UK marketplace companies without this rubbish adding to the cesspool.

I get irritated when I see people driving MGs and (Not so)Great Wall vehicles and want to ask them why??

16 April 2019

You could always say that its good to have more choice, but its not more choice is it? Its just yet another SUV, the actual choice of different types of vehicle nowadays is pitifully narrow. It really disappoints me.

16 April 2019

They're going to need more than strategy to sell this in Europe,if the sales of it's parent company Great Wall have enjoyed in the UK. The Steed pickup truck has been on sale for over five years,but hasn't made much progress in Blighty despite low prices and a long warrenty. Also no further Great Wall products such as the HavaL H6 SUV have yet come to the market either,to make headway in a sophisticated environment such as Europe it'll take more like a miracle for the China Wey to make any headway in the "premium" sector at all.

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