The service will allow individuals to set up a car sharing service through an app, which can be shared with friends, families or colleagues. It enables people to book a time to use the car and the owner can choose whether to charge for the service or not.
“We will enable everyone to be car sharers,” said Smart product manager Rouven Remp. “You can set up your own car sharing circle. It can work in private or smaller business environments. It is one of the big things we are doing in the next few years.”
Mercedes boss Dieter Zetsche has previously described the scheme as "Airbnb for cars". He said: "You enter your free dates and give thousands of members the ability to rent, unlock and drive your car, all with their smartphone.”
The sub-brand is pushing two of Mercedes’ four key pillars announced at the Paris motor show earlier this year, ‘shared’ and ‘connected’, with the remaining ones being 'autonomous' and 'electric'.