The car was created by Lamborghini’s Ad Personam division, which specialises in customising cars and which occasionally produces one-offs for major shows to showcase its capabilities.
The Goodwood car features a unique colour scheme of grey and orange which is picked out across the car, including on the brake calliper and on the interior finish, and includes Goodwood decals and seat stitching carrying the event’s name.
“Customers can personalise their cars in many ways, from the paint colour to the the stitch patterns, and today around 60% of them do that in some form,” said Lamborghini’s commercial director, Federico Foschini.
“It's an area we see growing in popularity, and we created this car to show customers at the event what we can do. I’m pleased to say that the car is already sold.”
The base car is a standard Aventador S with no technical modifications. No price for the Goodwood Aventador S has been revealed.