Lamborghini's Ad Personam division creates unique car to show off its capabilities; customer has already bought it

A one-off Lamborghini Aventador S created specifically for the 2017 Goodwood Festival of Speed has already been sold.

Lamborghini Aventador S Roadster launched

The car was created by Lamborghini’s Ad Personam division, which specialises in customising cars and which occasionally produces one-offs for major shows to showcase its capabilities.

The Goodwood car features a unique colour scheme of grey and orange which is picked out across the car, including on the brake calliper and on the interior finish, and includes Goodwood decals and seat stitching carrying the event’s name.

“Customers can personalise their cars in many ways, from the paint colour to the the stitch patterns, and today around 60% of them do that in some form,” said Lamborghini’s commercial director, Federico Foschini.

“It's an area we see growing in popularity, and we created this car to show customers at the event what we can do. I’m pleased to say that the car is already sold.”

The base car is a standard Aventador S with no technical modifications. No price for the Goodwood Aventador S has been revealed.

Our Verdict

Lamborghini Aventador

The Lamborghini Aventador is big, bullish and ballistic, but it isn't perfect

Join the debate


30 June 2017
Looks OK in just the primer coat. Will look even better when they finish painting it, at least that is the way I see it, I'm no fan of matte paint on cars, they just look unfinished.


Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Dallara Stradale
    The Stradale is the first road-legel car from Italian motorsport constructor Dallara
    First Drive
    16 March 2018
    The motorsport constructor's first road car is inspired by Lotus minimalism. Does it thrill on road and track?
  • Hyundai i30 N
    Standard spec is good so paint colour is our car’s only option
    First Drive
    16 March 2018
    What’s Hyundai’s first hot hatch and N-brand debutant really like? Let’s find out
  • Porsche Boxster GTS
    This is the new GTS version of the Porsche Boxster
    First Drive
    15 March 2018
    The 718-generation Boxster is our favourite roadster of the moment – so is this new GTS variant worth the extra outlay?
  • BMW 5 Series
    First Drive
    15 March 2018
    The BMW 5 Series is top of the mid-exec pack, but is there still room for a diesel saloon in everyday family life?
  • Audi A7 front
    First Drive
    14 March 2018
    The new Audi A7 Sportback looks the part, but how does the new Mercedes-Benz CLS rival cope on UK roads? We find out