But CEO Adrian Hallmark warns that technology won't meet customer expectations until at least 2025

Bentley is “in a rush” to build an electric car, but the technology to do it credibly won’t exist until at least 2025, according to boss Adrian Hallmark.

Speaking at the Goodwood Festival of Speed Hallmark highlighted customer survey data that shows Bentley owners or aspiring buyers are 30% more inclined to own an EV than for any other super-luxury brand, plus customer clinic data from a concept that showed its desirability would rise by 30% if it were a pure EV.

“Let me be clear - I am in a rush to build an electric Bentley,” said Hallmark. “As a brand we should be at the forefront, and it is clear that there is absolute demand from certain customers for it - including a new target group of customers who want it, not just to comply with regulations but because it is desirable to them.

“But the issue is whether we can build a car that meets our values - and today we cannot. The conundrum is getting enough battery power density, getting the battery control modules as efficient as possible and then creating a car that delivers the required aero, rolling resistance and other parameters to be as efficient as possible.

“Today, with the technology available, it would be like buying a battery that could only power a light bulb to half its capacity. A battery that was the right size to fit a Bentley wouldn’t give the range required, a battery that gave the range required would make the car too heavy and so on - the equation doesn’t work whichever way you flex it.

“We are wrestling with multiple dimensions and it is my belief - and it is an informed estimate not a defined goal - that we will have the capability of building a car with the high performance and high range capabilities that our customers expect by around 2025.”

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Hallmark indicated that a real-world range of 400 miles was a minimum for an electric Bentley, the same as typically available on a tank of fuel for today’s cars. However he also cautioned that solid state battery technology - seen as the next leap forward in battery capability in terms of range, was at least five to 10 years away from being industrialised.

“Even solid state prototypes are two to three years away, and the first production is likely to be around 20 times the cost of an internal combustion engine, which would add  a huge amount of cost,” he said.

Hallmark said there was a need for an improved charging infrastructure to entice his customers to buy electric cars, highlighting the Ionity network’s progress, which VW Group is a part owner of along with several other car manufacturers. It is expected to have installed as many chargers in Europe as there are in the Tesla Supercharger network by the end of this year.

“The real tipping point will be 800V charging - the prospect of getting 300 miles of range in 20 minutes really changes the game,” he said.

Read more

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Bentley model strategy to focus on grand tourers and SUVs​

Why Bentley is ready to embrace electrification​

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Comments
9

6 July 2019

"we're in a rush to build an EV" 

 

Because TSLA is going under. Slowly

6 July 2019

Sure it is you Dummy. Like this car is so attractive.

Not

bol

6 July 2019

An electric car for people who don’t give a flying feck about the environment or social justice, are blind or just have incredibly poor taste. That’s quite a niche you’re chasing there. 

bol

6 July 2019

Of course, the demographic outlined above want to minimise their company car tax obligations. My mistake. 

7 July 2019

EU average manufacturer targets, Bentley's average must be huge as they only make huge engined gas guzzlers. A zero emissions EV range would obviously bring th average right down, enough to still allow then to produce gas guzzlers for those that simply must have one.

7 July 2019
The Apprentice wrote:

EU average manufacturer targets, Bentley's average must be huge as they only make huge engined gas guzzlers. A zero emissions EV range would obviously bring th average right down, enough to still allow then to produce gas guzzlers for those that simply must have one.

Bentley's average will be huge, but they share it with the rest of VAG to bring it down, but then again the less said about VAG and emissions the better.. 

7 July 2019

Actually what they is they are ready to reskin a VAG product, double the price and call it a Bentley, just like they have with Audi Bentayga. or is it the Bentley Q7, I get confussed.. 

8 July 2019

that this is VAG and what VAG do best is think up ways to make people pay extra for flashy nonsense instead of being able to produce engines without some sort of emission issues. The wealthy need some sort of tax dodge and there isn't one forthcoming from VAG, thats why they are in a rush.

8 July 2019

They don't seem to be in that much of hurry, in fact the whole interview sounds like a series of excuses for why they won't be building an electric Bentley for the forseable future. The dinosaurs became extinct didn't they? 

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