The two-door SV Coupé will start from £240,000
"We are better at all-terrain capability than others. It’s one thing that sets us apart."
Our Rachel Burgess speaks with JLR SVO boss John Edwards
Now that Land Rover's two-door Range Rover SV Coupé is here, questions have turned to what role the model will play in the luxury SUV segment.
To gauge its chances against an increasingly long list of rivals, we speak to the boss of JLR's Special Vehicle Operations department, John Edwards.
What if demand exceeds the planned 999 units?
“We had that issue with the Defender Works V8 [which is limited to 150 units]. We could have done 400 or so and we were tempted but you can’t because part of the proposition to customers is that it’s exclusive.”
What if a customer has ‘bad’ taste when it comes to personalisation, which can be detrimental to the brand?
“Ultimately, the customer is right. But we do try to steer them if we don’t think something will look good. It’s why we always have a designer there [when a customer is specifying an SVO car].”
What about the growing list of luxury SUV rivals?
“We wouldn’t have produced this car if the Bentayga hadn’t entered the market. I love the fact this SUV segment has grown. The fact there’s a lot of competition is good because we can’t be complacent. The SV Coupé has a right to compete in that segment.”
Why buy this over such rivals?
“We are better at all-terrain capability than others. It’s one thing that sets us apart. And Range Rover is a classless car. If you drive a Bentayga or Rolls-Royce to a supermarket, it creates a different impression than driving a Range Rover. It can be seen anywhere, doing anything. It’s also an iconic product that has evolved over time.”