Currently reading: Ford to launch ‘value’ Ka+ below Fiesta
New Ka+ model aimed at a lower price point in the expanding small car market will be launched later this year, with prices starting from around £8000
Steve Cropley Autocar
News
2 mins read
1 March 2016

Ford is planning a September launch for a new five-door Ford Fiesta-based B-segment ‘value’ hatch, called Ka+ which is likely to be built in India.

The model, set to be priced from about £8000, will be built in just one body style and is intended to appeal to buyers in the lower reaches of the small-car market, where Ford bosses say demand has more than doubled in the past two years.

The Ka+ will offer what Ford says are its established small-car values of robustness, cabin quality and good handling, while excusing the company from excessively cheapening its long-time class leader, the Fiesta, itself nearing replacement in 2017.

The Ka+, whose arrival “may not necessarily” signal the demise of the existing three-door Ka, is closely related to a four-door design study called the Ka Concept shown in Barcelona in 2013. However, the company denies that the model will be built in Brazil, which was one suggestion at the time.

The most probable production source is Gujarat in India, which already makes the company’s Fiesta-related EcoSport compact SUV.

Described by Ford bosses at the Geneva motor show as “very roomy”, the Ka+ has been under careful development for several years, and is the company’s way of avoiding the poor quality and consequent adverse publicity that accompanied early versions of the EcoSport SUV from the same source.

Ford’s European president and chief executive Jim Farley believes aggregate sales of the Ka+ and Fiesta could drive sales forward by 20% or even 30%, but insisted this is not the only reason for the launching a second model.

“A second B-car - which we don’t want to portray as merely cheap - allows us to focus more intelligently on what buyers require in this part of an explosively expanding class,” he said. “It’s a better way to serve the segment.”

Read more Geneva motor show news

Advertisement

Read our review

Car review
Ford Fiesta
Fiestas sold in Europe are ostensibly the same as those sold in America and Asia

The seventh-generation Ford Fiesta is the UK's best selling car, helped by frugal engines, handling verve and a big car feel

Join the debate

Comments
17
Add a comment…
Factczech 2 March 2016

Once again...

Once again Ford has failed to capitalise on a successful launch of the Mustang and GT and bring some interesting cars to the market- whoever is the design head at Ford should be made to head a different company and not Ford. The original KA had flair and style and was one of the first small car bought in our family.
Now we have a car that is going backwards in terms of trend and desirability, it is a myth to think that the ordinary motorist want a car that look like a smaller version of a stablemate, in the past you had the KA, Puma, Fiesta, Focus and Mondeo all with a different face but the same blue Ford badge, which was very sensible as people identifies the badge regardless of the same styling so why not set them apart? It is the same we see with the Vignale brand- why oh why are these people still in their jobs??
catnip 2 March 2016

Factczech wrote: ....it is a

Factczech wrote:

....it is a myth to think that the ordinary motorist want a car that look like a smaller version of a stablemate, in the past you had the KA, Puma, Fiesta, Focus and Mondeo all with a different face but the same blue Ford badge, which was very sensible as people identifies the badge regardless of the same styling so why not set them apart?

You're harking back to what, for me, was a golden age of Ford exterior design. The 'New Edge' styling was very appealling to me: Ka, Puma and Focus looked very different, but at the same time you could tell they were related. It was a far superior approach to the Russian doll ethos all manufacturers seem to want nowadays.

xxxx 2 March 2016

Segment

It's not in the same segment as the C1, Twingo etc it says "A second B-car" (Fiesta size) and will be complement the Fiesta but be cheaper.
scrap 2 March 2016

xxxx wrote: It's not in the

xxxx wrote:

It's not in the same segment as the C1, Twingo etc it says "A second B-car" (Fiesta size) and will be complement the Fiesta but be cheaper.

Yes it is. It's not as big as a Fiesta, and it costs the same as the cars you mention. Direct rival. The Euro Ka has been caught out because this market wants the choice of 5 doors too.

xxxx 2 March 2016

oh no it doesn't, it says B segment

scrap wrote:
xxxx wrote:

It's not in the same segment as the C1, Twingo etc it says "A second B-car" (Fiesta size) and will be complement the Fiesta but be cheaper.

Yes it is. It's not as big as a Fiesta, and it costs the same as the cars you mention. Direct rival. The Euro Ka has been caught out because this market wants the choice of 5 doors too.

It says in story "A second B-car" which is the Fiesta Size Segment. Where does it mention "It's not as big as a Fiesta"?

LP in Brighton 2 March 2016

Segments

Yes, you're right. I accept that this new Ford (and the Dacia) are a cheap B-sector models whereas the VW Up, Citroen C1 etc e A sector cars, in industry speak. But I think these classes are becoming blurred because the car buying public thinks only in terms of list prices - and if the prices are similar, they will be compared. And where do cars like the Hyundai i10 / Vauxhall Viva fit in? I'd regard them as small B-sector models, somewhere in between.
Mikey C 2 March 2016

LP in Brighton wrote: Yes,

LP in Brighton wrote:

Yes, you're right. I accept that this new Ford (and the Dacia) are a cheap B-sector models whereas the VW Up, Citroen C1 etc e A sector cars, in industry speak. But I think these classes are becoming blurred because the car buying public thinks only in terms of list prices - and if the prices are similar, they will be compared. And where do cars like the Hyundai i10 / Vauxhall Viva fit in? I'd regard them as small B-sector models, somewhere in between.

I'm not sure the classes are blurred, there's a difference between a cheap small car, majoring on price and practicality and a trendy small car, an urban runaround, where style and trendiness is more of a consideration, and where the back seats are often never used. Vauxhall, for example have the Viva as their "cheap" small car, Adam as their "trendy" small car and Corsa and their "regular" supermini!

catnip 2 March 2016

Mikey C wrote: LP in Brighton

Mikey C wrote:
LP in Brighton wrote:

Yes, you're right. I accept that this new Ford (and the Dacia) are a cheap B-sector models whereas the VW Up, Citroen C1 etc e A sector cars, in industry speak. But I think these classes are becoming blurred because the car buying public thinks only in terms of list prices - and if the prices are similar, they will be compared. And where do cars like the Hyundai i10 / Vauxhall Viva fit in? I'd regard them as small B-sector models, somewhere in between.

I'm not sure the classes are blurred, there's a difference between a cheap small car, majoring on price and practicality and a trendy small car, an urban runaround, where style and trendiness is more of a consideration, and where the back seats are often never used. Vauxhall, for example have the Viva as their "cheap" small car, Adam as their "trendy" small car and Corsa and their "regular" supermini!

I'd agree with this. I see a lot of Sanderos on the road and I assume that this is the market Ford are after, even though the Ka+ may be slightly smaller. I would have expected to see more Vivas around than I have done, though. Incidentally, I think Vauxhall may have shot themselves in the foot with Adam sales: The revised 3-door Corsa, with its Adam-esque front and interior would seem to offer enough personalisation for most people in a better value, slightly more practical package.

Will86 2 March 2016

catnip wrote: Mikey C wrote:

catnip wrote:
Mikey C wrote:
LP in Brighton wrote:

Yes, you're right. I accept that this new Ford (and the Dacia) are a cheap B-sector models whereas the VW Up, Citroen C1 etc e A sector cars, in industry speak. But I think these classes are becoming blurred because the car buying public thinks only in terms of list prices - and if the prices are similar, they will be compared. And where do cars like the Hyundai i10 / Vauxhall Viva fit in? I'd regard them as small B-sector models, somewhere in between.

I'm not sure the classes are blurred, there's a difference between a cheap small car, majoring on price and practicality and a trendy small car, an urban runaround, where style and trendiness is more of a consideration, and where the back seats are often never used. Vauxhall, for example have the Viva as their "cheap" small car, Adam as their "trendy" small car and Corsa and their "regular" supermini!

I'd agree with this. I see a lot of Sanderos on the road and I assume that this is the market Ford are after, even though the Ka+ may be slightly smaller. I would have expected to see more Vivas around than I have done, though. Incidentally, I think Vauxhall may have shot themselves in the foot with Adam sales: The revised 3-door Corsa, with its Adam-esque front and interior would seem to offer enough personalisation for most people in a better value, slightly more practical package.

I've so far seen one Viva but dozens of new Corsas, they seem to be flying out of the showrooms, often in some questionable colours. I can only assume that's down to price, because while the new Corsa is a good car, I don't think its a class leader.

Kiernan 2 March 2016

Ford Figo

Wow, looks identical to the Ford Figo which has recently been launched in South Africa. You'd have thought that the article would have mentioned it as I'm sure that's exactly what this car is. Can't blame Ford for doing it though; if there's money to be made, then why not?
scrap 2 March 2016

Yup, this is already on sale

Yup, this is already on sale in South America as the Ford Ka. Way beyond the concept stage, and as new as the 'new' Mondeo.