Collectively, the car brands under the Volkswagen Group umbrella achieved global sales of 10.14 million vehicles in 2014, despite difficult market conditions
Mark Tisshaw
12 January 2015

The Volkswagen Group topped more than 10 million sales in 2014 for the first time, reaching a target it had originally set for 2018.

Group chief executive Martin Winterkorn revealed the sales figures on the eve of the Detroit motor show. The 10.14m vehicles sold by the VW Group is a 4.2 per cent increase on the 9.73m vehicles it sold in 2013.

VW had set itself the target of 10m sales by 2018, but it reached it four years early despite what Winterkorn described as “difficult” market conditions.

Winterkorn also confirmed that a renewed focus by the VW brand in North America would include a long-wheelbase version of the Tiguan for the first time in 2017.

It will join the new US-built, MQB-based seven-seat SUV due for production by the end of 2016 in an expanded range of VW SUVs.

VW’s Detroit show star is a plug-in hybrid GTE version of its previous Cross Coupe concept. Winterkorn said such a model would be desirable for production, particularly in the US, thanks to its “beautiful” looks and “high-tech” nature.

The US market was the focus of Winterkorn’s speech. He revealed that Volkswagen Group sales in North America totalled 600,000 units in 2014 and a million sales a year had been set as the target for 2018.

The market is Bentley’s largest and also provides continuous growth for Audi and Porsche in particular.

VW North America CEO Michael Horn revealed that 500 examples of the Golf R put on sale in the US online had sold out within 12 hours.

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Comments
2

12 January 2015
That presumably puts the VW group second in the world rankings behind Toyota? If VW had overtaken Toyota, I'm pretty sure the headline would have been different! Clearly though VW still has plenty more sales potential as evidenced by the low number of sales in North America.
Either way, 10 million is a very big number. But the number that really counts is profitability, and I suspect this is where Toyota is miles ahead.

12 January 2015
First of all congratulations is in order to the VW upon hitting 10 million sales years ahead of their planned target. It is indeed a significant achievement that Mr Winterkorn can be proud of. Secondly this achievement would be even sweeter if his group led other car makers in technology as well.

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