The tipping point where electric vehicles become a serious mainstream choice is fast approaching, according to Volkswagen sales boss Jurgen Stackmann.
Speaking at the Detroit motor show, he said a combination of cool, desirable cars and a viable infrastructure would soon propel the technology into the mainstream.
VW wants to sell one million electric vehicles a year by 2025 from a new family of cars, something Stackmann admitted seemed optimistic when looked at today.
"One million looked at today is an optimistic view, but the view I have is very different," he said. "The technology will get acceptance if the whole package is accepted.
"EVs will become fascinating when they become affordable, are cool, sexy cars, and you will want to be seen in one. They'll be cool cars that people will want to have and be seen in.
"When customers see the infrastructure, the interest is generated. It needs work but people want it to happen."