Currently reading: VW Group signs off new £5000 car for its budget brand
Volkswagen officials finalise car design for its new budget brand. New marque should help VW Group rival the likes of Dacia and break into emerging markets
Darren Moss
News
2 mins read
28 April 2014

Volkswagen has agreed the concept and design of its new budget city car, according to reports.

Company officials told Reuters at the Beijing motor show that the car had been signed off, with project manager Hans Demant saying: "The concept and design are now in place. We will produce all components in China."

Approval for the new brand has already been given by VW's higher management, with its first appearance scheduled for 2016. The marque's first model is expected to cost around £5000 and be built and sold almost exclusively in China.

However, if the model proves successful, VW could expand its markets to include India, Latin America, Eastern Europe, the Baltic region and Africa.

The project has previously hit cost problems, reportedly because of trouble engineering a budget car that could still hit VW's high internal quality standards. 

The firm's research and development boss Dr Heinz-Jakob Neusser told Autocar at the Geneva motor show that "we are still working on the issue of the brand, but we haven't made a decision on it yet. We know we are not prepared to launch cars that don't meet our maximum quality aspirations, and we know we face a challenge".

VW's launch of a low-cost brand would put it into direct competition with the likes of Dacia, as well as allowing the group to push into lucrative markets like China. 

The new brand would be VW Group's 13th marque, and will aid the group to reach a set target to become the world's biggest car maker by 2018, surpassing Toyota.

Volkswagen officials in the UK wouldn't comment on plans for the new brand.

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SJ19MB 3 June 2014

Volkswagen Budget Brand?

The brand might have a low entry price but wait until you realise you need an aircon or electric windows & watch the "budget" price ruin your budget.

VW have a car named the Polo Vivo, essentially a cheapened mk4 polo, that began affordable but did not even have an aircon, in South Africa!

fadyady 28 April 2014

VW's (reported) high standards

VW Polo recently made an appearance among the least safe vehicles in its class in an Indian crash test. Where were the VW's high internal standards then?
A profiteer would dodge the costs where it can and some journalists help them by reinforcing myths about the non-existent (perceived) quality and reliability of their cars.
sirwiggum 28 April 2014

Remember when VW was the

Remember when VW was the budget brand? "Peoples car" selling aircooled curiousities?

Remember when SEAT was the budget brand? Ex-Fiat licencee selling cheaper Polos and Caddys?

Remember when Skoda was the budget brand? First VW era product was still heavily based on their first modern front engined model.

And so with NeuBrand, which will sell well, and some marketing type will decide to push prices up to 'sub-premium', and the cycle begins again.
Perhaps they should have a word with SAIC, one of their China JV partners, who have the old Austin and Morris marques?