Currently reading: Vauxhall boss confirms low-cost Dacia rivals in development
As part of its European revival plans Vauxhall will look to rival the Dacia Sandero and Duster models with its own entry-level hatchback and small SUV
Darren Moss
News
2 mins read
23 July 2014

Vauxhall boss Karl-Thomas Neumann has confirmed the company is planning a new line of entry-level vehicles to rival the likes of Dacia.

Speaking to the Financial Times, Neumann said the budget sector was "very interesting," and confirmed the brand was "definitely looking at the segment."

The plan involves bringing in two new low-cost models to plug the gap left by Chevrolet, which will be axed from the European market next year.

One of the cars has already been spotted testing, and is likely to be badged as Viva when it makes its debut at the Geneva motor show in March next year.

Sitting alongside the Adam and below the new Corsa in size, the car is based on the next-generation Chevrolet Spark, but likely won't be priced to compete with the £5995 Dacia Sandero. Instead, Vauxhall is understood to be pitching the new model towards the Ford Ka, which costs from £8945.

"We think there is possibility for Opel to come up with some entry-level product, specifically now Chevrolet is out of the market," said Neumann. "We had Chevrolet, which looked like a budget brand, but it was not."

Neumann also confirmed that GM is eyeing up a compact crossover to sit alongside the new Viva in its budget line-up. That model is likely to be pitched against the Dacia Duster, and could well form the basis of a replacement for the current Meriva MPV

In the first six months of this year, Dacia's sales in Europe have risen by more than 36 per cent, to 192,876 units, with 37,802 cars sold in June alone. GM's sales – incorporating the Opel/Vauxhall and Chevrolet brands – are down by 0.5 per cent in the first half of 2014, selling a total of 497,143 cars.

Neumann has previously stated that with Chevrolet's departure from Europe, "all the burden" will now be on Opel and Vauxhall to perform: "GM can only be successful as a leading car maker in the world if we have a strong stake in Europe, so we can't give up."

Get the latest car news, reviews and galleries from Autocar direct to your inbox every week. Enter your email address below:

Advertisement
Advertisement

Find an Autocar review

Read our review

Car review
Dacia Sandero

The Sandero represents basic motoring done well, for those who really want it

Join the debate

Comments
16
Add a comment…
ZZR1400 16 September 2014

Worst cars and customer service in the history of cars!

All Vauxhall need to do to sell more cars is to make the things reliable and give their dealers giant lessons in customer service! And I mean giant lessons in customer service!!!

I hate my Antara and the four Vauxhall dealers I have dealt with with a passion. I'll never have another Vauxhall as long as I live. Because of the problems I have had with mine, four member of my family no longer buy brand new Vauxhall's either. When I picked my car up from the dealer AGAIN, the AA towed a brand new Insignia onto the forecourt. Says it all really!

I've just ordered a new car at huge expense to myself just to get rid of my Antara, will Vauxhall pick up the tab? Not flippin likely! I suppose buying a Chevrolet with a Vauxhall badge on it will teach me won't it(!)

Citytiger 24 July 2014

But lets remember

Chevrolet spent approximately $600m to sponsor Manchester United, they have to get their money back somehow, and then you have Vauxhall sponsoring all the UK home nations national football teams, and its probably $1bn on sport, which could have been spent sorting out its dealership network.
jonboy4969 24 July 2014

it would be really nice, just

it would be really nice, just once to have a report that did not garner all the negativity and rudeness that this one has, I cant recall ever reading any report wether here, or AE that has had positiveness throughout teh forum comments.

I wont, however, be holding my breath.

averageman 24 July 2014

jonboy4969 wrote:it would be

jonboy4969 wrote:

it would be really nice, just once to have a report that did not garner all the negativity and rudeness that this one has, I cant recall ever reading any report wether here, or AE that has had positiveness throughout teh forum comments.

I wont, however, be holding my breath.

Come on jonboy4969, if every single person praised every single car in the market, it would make for a boring read that's for sure. Yes some of the comments that are posted are very juvenile and pathetic, and yet on the flip side of that same coin, a lot are insightful and quite a few are witty. I find it more interesting to read comments from both sides, with constructive criticism and opinions

Find an Autocar car review