New Vauxhall Corsa, Astra and Agila replacement to spur sales charge
Jim Holder
25 February 2014

Vauxhall’s new car launches over the next two years will allow it to challenge at the forefront of British car sales, according to outgoing boss Duncan Aldred.

The new Vauxhall Corsa is expected to be unveiled later this year, followed by a replacement for the Vauxhall Agila city car in early 2015 and a new Vauxhall Astra in late 2015. A Chevrolet Spark-based budget car - a rival to the Dacia Sandero - is also expected to be launched.

“The focus for the past few years has been on getting the business profitable,” said Aldred, who has been promoted by parent company GM to head up the sales, service and marketing divisions of the hugely profitable GMC and Buick brands. 

“At Vauxhall we’ve made strides, and boosted the brand through associations such as the Lifetime Warranty and sponsorship of home nations football. In Europe, last year we grew market share for the first time in 14 years, and cut our losses. All told it has been a good few years for Vauxhall and the company as a whole.

Aldred launched Vauxhall’s ‘One Plan’ last year, with the goal of overtaking Ford’s UK sales leadership by 2016. Ford currently holds around 14 per cent of UK market share, with Vauxhall at 11 per cent. He admitted the statement had been controversial, but said he believed the goal was still possible.

“The One Plan caused some interest, but the reason I said it was because - after some difficult years - I feel we are ready to challenge at the front again, especially with the portfolio we have coming.”

 

 

Our Verdict

Vauxhall Corsa

The Vauxhall Corsa is very refined, stylish and practical. Engines are not so good

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Comments
10

25 February 2014
I am not sure why they need the new Agila AND a Sandero replacement, the Agila is priced very aggressively, especially as you can get some nice discounts, so why have two in the same bracket.

The Spark has an AWFUL reputation, so why use that as a basis for a car is beyond me, the Suzuki based Agila would be the one to go for. Also, with the new Corsa coming on stream, does that mean it will increase in cost significantly enough to have these two other cars sat below.

Vauxhalls small car portfolio is very muddled, Agila, ADAM Corsa and new small car, seems like too many cooks here.

25 February 2014
WHERE ARE YOU GOING TO GET YOUR BLOG POSTING SORTED, THE LACK OF BREAKS BETWEEN PARAGRAPHS IS GETTING STUPID

25 February 2014
Vauxhall seems to be saying that it failed with its budget brand, Chevrolet, so it's using Vauxhall to market budget vehicles.

A discounted current Agila or Spark can be had for about £7k
A Sandero starts at £6k

This means that before discounting they have to bring down their new model by about £1000. Maybe they'll reduce the pre-discounted price of all their range by about 15%.

Target the Mokka against the Duster and the Zafira against the Logan.

So much for the notion that they aspire to be perceived as a sister brand to Buick. Ford must be amused.

25 February 2014
rmcondo wrote:

Vauxhall seems to be saying that it failed with its budget brand, Chevrolet, so it's using Vauxhall to market budget vehicles.

But not so long ago they were saying they wanted to push the Vauxhall brand upmarket and make it more 'premium'. Yet we've had £2000 across the board list price reductions on the Astra and Insignia ranges as well - its very confusing!

25 February 2014
I also don't see why they need an Agila replacement and a 'budget' model - Surely they're practically the same thing? And the article says "new Corsa" - isn't the one due later this year just a facelift? Or are Vauxhall going down the line VW did with the Mark V and Mark VI Golf?

25 February 2014
Or....they could build a new Agila that is of excellent quality and appeal, ideally even more than those of the Panda, price and market it competitively and sell it for a price that the market will happily pay.

That with a Cinquecento/Ka/Mini challenging Adam in 3 and 5 doors and a Corsa that's better than a Fiesta and they might look more intelligent and not a developing world player. That's the job of Chevrolet/Holden.

25 February 2014
Why do they need the Corsa, Agila, Mervia and Spark-based-Sandero-competitor, not forgetting the slow selling Adam, all competing in the same small car space?

Any chance of a sensibly engined (ie. CDTi or hybrid) VXR8?

25 February 2014
The Meriva is not in that segment, it is an MPV, and has been very successful throughout Europe with over a Million sold since it was introduced over a decade ago, its the Agila, ADAM, Corsa and new basic car that is all at odds with its self !!!!!

25 February 2014
To me, this would all suggest that the next Corsa, Meriva and Astra are going to up-size further, and this may even mean that there will no longer be a 3dr Corsa, though this might be in relation to the Mk5 and would be even more of a gamble than Renault's with the current Clio. The Agila will become more like the Mk1 Meriva in size and the Meriva Mk3 will be essentially the 5 seat Zafira Tourer. This would free up the space for the ADAM to be the premium city car, with the Spark based budget car (Nova?) comfortably pitched between £6k to £9k. A new Tigra based on the ADAM would be useful too.

27 February 2014
Pie in the sky.

They still don't have a clue about their brand positioning - there's no consistent marketing message from Vauxhall aside from discounts and special offers.

Their cars, while better styled than in recent years, are still mediocre offerings in a very competitive marketplace. Reliability is still not brilliant and dealer service is poor, not to mention horrendous depreciation.

I still believe they haven't got a clue what they're doing. Not competitive against budget brands like Kia and Hyundai, not competitive against mid-market brands like Ford and no hope whatsoever of competing in the premium sector.

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