Currently reading: Three new Vauxhalls to spur growth
New Vauxhall Corsa, Astra and Agila replacement to spur sales charge

Vauxhall’s new car launches over the next two years will allow it to challenge at the forefront of British car sales, according to outgoing boss Duncan Aldred.

The new Vauxhall Corsa is expected to be unveiled later this year, followed by a replacement for the Vauxhall Agila city car in early 2015 and a new Vauxhall Astra in late 2015. A Chevrolet Spark-based budget car - a rival to the Dacia Sandero - is also expected to be launched.

“The focus for the past few years has been on getting the business profitable,” said Aldred, who has been promoted by parent company GM to head up the sales, service and marketing divisions of the hugely profitable GMC and Buick brands. 

“At Vauxhall we’ve made strides, and boosted the brand through associations such as the Lifetime Warranty and sponsorship of home nations football. In Europe, last year we grew market share for the first time in 14 years, and cut our losses. All told it has been a good few years for Vauxhall and the company as a whole.

Aldred launched Vauxhall’s ‘One Plan’ last year, with the goal of overtaking Ford’s UK sales leadership by 2016. Ford currently holds around 14 per cent of UK market share, with Vauxhall at 11 per cent. He admitted the statement had been controversial, but said he believed the goal was still possible.

“The One Plan caused some interest, but the reason I said it was because - after some difficult years - I feel we are ready to challenge at the front again, especially with the portfolio we have coming.”



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hackjo 27 February 2014

Pie in the sky. They still

Pie in the sky.

They still don't have a clue about their brand positioning - there's no consistent marketing message from Vauxhall aside from discounts and special offers.

Their cars, while better styled than in recent years, are still mediocre offerings in a very competitive marketplace. Reliability is still not brilliant and dealer service is poor, not to mention horrendous depreciation.

I still believe they haven't got a clue what they're doing. Not competitive against budget brands like Kia and Hyundai, not competitive against mid-market brands like Ford and no hope whatsoever of competing in the premium sector.

JIMBOB 25 February 2014

Supermini overload or means of general up-sizing??

To me, this would all suggest that the next Corsa, Meriva and Astra are going to up-size further, and this may even mean that there will no longer be a 3dr Corsa, though this might be in relation to the Mk5 and would be even more of a gamble than Renault's with the current Clio. The Agila will become more like the Mk1 Meriva in size and the Meriva Mk3 will be essentially the 5 seat Zafira Tourer. This would free up the space for the ADAM to be the premium city car, with the Spark based budget car (Nova?) comfortably pitched between £6k to £9k. A new Tigra based on the ADAM would be useful too.
jonboy4969 25 February 2014

The Meriva is not in that

The Meriva is not in that segment, it is an MPV, and has been very successful throughout Europe with over a Million sold since it was introduced over a decade ago, its the Agila, ADAM, Corsa and new basic car that is all at odds with its self !!!!!