Currently reading: Sales crash hits Euro car firms
Mainstream European carmakers crashed by nearly 10 per cent in February

Mainstream European carmakers have been hit by a huge sales decline, as new car sales crashed by nearly 10 per cent in February. The biggest losers in the worst single month for European sales since autumn 2010 were Renault, Peugeot-Citroën, Opel/Vauxhall, Fiat Group, Suzuki and Mazda. On the upside, Chevrolet, Mini, Mercedes, Jaguar and Land Rover all made significant sales advances. In the first two months of the year, Renault sales plummeted by 28.5 per cent to 129,455 units and Opel/Vauxhall was down 20.3 per cent to 113,554 units. Peugeot was down 18.3 per cent (125,525) and Citroen 12.8 per cent (111,650).

Fiat brand sales dropped 18.6 per cent and Alfa dropped 28.5 per cent to sales of just 16,466.Other double-digit losers included Toyota, Suzuki, Mazda and Seat. Honda and Mitsubishi were down 29.3 per cent and 27.5 per cent, respectively.

The biggest single gainer over January and February was Jeep, up 57.3 per cent, from a modest 2674 units to 4206. Land Rover leapt 54.5 per cent to 13,779 units on the back of runaway Evoque sales.

Jaguar was up 10.5 per cent and Mini 9.9 per cent. Kia jumped by 30 per cent, Chevrolet by 22 per cent and Hyundai by 11.7 per cent.

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ThwartedEfforts 17 March 2012

Re: Sales crash hits Euro car firms

newdevonian wrote:
ThwartedEfforts wrote:
increasingly people are taking a sideways glance at their dismal materialist existence and are seeing it in a different light.
I am not sure if that is true. The wealthy still would appear to have money to burn on super cars/yachts etc. The poorer 90% chunter on as best we can.
I doubt the tiny number of super rich have ever taken a sideways glance at their materialist existence, and given we're talking about drop in European car sales amounting to a million or so cars over recent months, the conspicuous buying habits of the 1% simply don't feature alongside the penny-pinching 99%.

Buzz Cagney 16 March 2012

Re: Sales crash hits Euro car firms

You'll be surprised at just how little the manufacturers have to play with regarding price. It certainly isn't enough, on the average car, to massively increase sales. If they could do it, and thought it would help, they'd have done it by now.

stagata1 16 March 2012

Re: Sales crash hits Euro car firms

Supermarkets slash prices to stimulate sales. Time for car manufacturers to do the same! Last time the government announced a '£2000 scrappage' scheme all the manufacturers shoved their prices up to absorb it..... While this tiny little island worries about greenhouse gases the 'developing' nations satisfy demand for wheels... and we have to make sure we get some of that action.