Rolls-Royce is looking to appoint an external PR agency to help rebrand the luxury car maker as ‘cool’.
The firm has reportedly never worked with external PR agencies before and is said to be in talks with several agencies to help market its new Ghost saloon to young, wealthy customers.
A senior Rolls source told PR Week: “It's not something we've done in the UK before, but we'd be very interested in hearing any ideas from agencies.”
Rolls describes the Ghost as showcasing a “more contemporary, modern and cool” side to the brand.
The firm is looking for PR agencies that specialise in the automotive industry to help assist its current PR team.